Gemma Manning stories
Gemma Manning explores the intersection of entrepreneurship, leadership and brand storytelling, drawing on real-world business experience to unpack what helps ventures grow sustainably. Her writing often looks beneath the surface of buzzwords to reveal the people, choices and values that shape organisations over time.
Across her stories, you’ll find practical reflections on building meaningful customer relationships, navigating change, and creating brands with a clear sense of purpose. Readers who follow Gemma’s work can expect grounded insights, candid lessons from the field and strategic perspectives that can be applied to their own business, career or leadership journey.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.