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Influencer Marketing Stories - Page 8

Australian Stories

Influencer Marketing stories

Global Stories

Influencer Marketing stories

Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
PIXI unveils AI platform to transform luxury travel content
Robotic Process Automation

PIXI unveils AI platform to transform luxury travel content

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

By Jed Nykolle Harme • 5 min read • Sat, 21st Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Influencers could fund lavish Australian weddings with a few posts
eCommerce

Influencers could fund lavish Australian weddings with a few posts

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

By Sean Mitchell • 5 min read • Tue, 3rd Jun 2025
Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
LinkedIn expands BrandLink, offers video ads with top creators
Digital Entertainment

LinkedIn expands BrandLink, offers video ads with top creators

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

By Sean Mitchell • 6 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Former AFL players launch talent platform with investors' backing
Human Capital Management

Former AFL players launch talent platform with investors' backing

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
App marketing trends: Rising ad budgets & KPI targets
Gaming

App marketing trends: Rising ad budgets & KPI targets

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025

Stories from Other Regions

Influencer Marketing stories

YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
B2B firms raise 2025 marketing budgets but KPIs stay flat
Marketing Technologies

B2B firms raise 2025 marketing budgets but KPIs stay flat

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

By Kaleah Salmon • 4 min read • Tue, 22nd Apr 2025
Robin Ward named Vice President of Sales, Europe at Kolsquare
Data Analytics

Robin Ward named Vice President of Sales, Europe at Kolsquare

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025
AdZ Basket unveils AI-driven ad platform in Singapore
Platform-as-a-Service

AdZ Basket unveils AI-driven ad platform in Singapore

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

By Catherine Knowles • 3 min read • Thu, 6th Mar 2025