Influencer Marketing Stories - Page 9

Global Stories

Influencer Marketing stories

Record USD $241 billion in US holiday online sales for 2024

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025

Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024

Digital Transformation

Impact.com appoints EJ Owens to lead APJ community efforts

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

By Imee Dequito • 2 min read • Mon, 25th Nov 2024

Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024

Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024

Generative AI

First-party data collection prioritised due to privacy laws

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

By Catherine Knowles • 3 min read • Thu, 18th Apr 2024

Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024

Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024

YouTube

Content creators earn $700m across social media platforms in 2023

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

By Sean Mitchell • 2 min read • Sat, 16th Dec 2023

Enterprise Content Management

Storyblok survey reveals consumers' festive buying behaviour and trust issues

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

By Catherine Knowles • 3 min read • Wed, 29th Nov 2023

Grid

GosuGamers broadens esports services amid sector growth in APAC

GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

By Imee Dequito • 2 min read • Fri, 10th Nov 2023

Stories from Other Regions

Influencer Marketing stories

Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025

Marketing Technologies

Capgemini report highlights consumer shift to Gen AI tech

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

By Kaleah Salmon • 3 min read • Mon, 13th Jan 2025

eCommerce

Charlotte Tilbury leads Christmas social media beauty race

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

By Sean Mitchell • 3 min read • Tue, 24th Dec 2024

Software-as-a-Service

Kolsquare acquires Woomio to boost European market reach

Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.

By Kaleah Salmon • 3 min read • Mon, 23rd Dec 2024

Social Media

Marks & Spencer tops Christmas social media supermarket war

Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.

By Kaleah Salmon • 3 min read • Fri, 6th Dec 2024

Unified Communications

Tips to boost festive marketing for UK small businesses

As the festive season nears, 80% of UK consumers plan to support new small businesses, highlighting opportunities for SMEs to captivate holiday shoppers.

By Shannon Williams • 3 min read • Tue, 26th Nov 2024

YouTube

Influencers reshape Southeast Asian eCommerce market

A new report reveals that influencer marketing is crucial for eCommerce growth in Southeast Asia, significantly impacting consumer behaviour in Singapore.

By Shannon Williams • 3 min read • Wed, 9th Oct 2024