IT Brief Australia - Technology news for CIOs & IT decision-makers

Loyalty programmes stories - Page 3

Australian classroom teens books tablets smartphone ban red barrier

Australia youth social media ban reshapes brand risk

Wed, 10th Dec 2025
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data protection
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cx
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phishing
Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
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One in three Australians open to AI shopping assistants

Mon, 8th Dec 2025
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fintech
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cx
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martech
One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.
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Eagle Eye reshapes APAC leadership to boost USD $10 million growth

Tue, 2nd Dec 2025
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digital transformation
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cx
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martech
Eagle Eye restructures APAC leadership with new key appointments to accelerate growth beyond USD $10 million in the Asia-Pacific region.
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Beyond the booking: How travel brands will win customers in 2026

Fri, 21st Nov 2025
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cx
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martech
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partner programmes
APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.
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Hungry Jack's boosts digital agility with Azure cloud upgrade

Fri, 21st Nov 2025
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digital transformation
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cx
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martech
Hungry Jack's has upgraded its digital systems by migrating to Microsoft Azure with Rackspace Technology, boosting scalability and customer service agility across Australia.
Friendly australian eyewear store interior glasses staff customer

Australian retailers lead in customer service as eyewear excels

Fri, 21st Nov 2025
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cx
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martech
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omnichannel
Australian eyewear retailers Specsavers and OPSM top customer service rankings, while Bendigo Bank leads non-retail brands in KPMG's CX excellence study.
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Australians poised to spend as rates fall but want better deals

Wed, 17th Sep 2025
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cx
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martech
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supply chain
A survey shows 70% of Australians plan to boost spending as interest rates fall, but demand better deals and stable prices before making big purchases.
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APAC drives m-commerce growth as brands target user loyalty

Fri, 8th Aug 2025
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martech
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omnichannel
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ai
APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.
Shopper store clerk handshake loyalty rewards retail southeast asia

APAC retailers stay confident, prioritise loyalty amid challenges

Tue, 29th Jul 2025
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cx
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martech
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personalisation
A survey of 288 APAC retailers shows strong confidence in customer engagement plans, with loyalty and personalised tools top priorities despite economic challenges.
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Brands boost social commerce spend despite western slow uptake

Fri, 11th Jul 2025
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martech
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cdp
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marketing
Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.
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Talon.One raises $135 million to boost AI loyalty platform

Fri, 4th Jul 2025
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data analytics
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cx
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martech
Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.
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Brand trust overtakes ads as key travel driver in Asia-Pacific

Tue, 20th May 2025
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loyalty programmes
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affiliate marketing
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consumer trust
Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.
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Trust & partnerships key to APAC travel marketing success

Thu, 15th May 2025
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cx
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martech
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loyalty programmes
A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.
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Eagle Eye & Ecrebo partner to boost smart receipt marketing

Wed, 7th May 2025
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
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Insurers focus on AI & growth amid sluggish progress

Fri, 14th Mar 2025
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cx
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martech
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ai
Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.
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Gen Z lead brand switching due to boredom and price hikes

Thu, 3rd Oct 2024
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martech
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personalisation
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cdp
SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.
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How to future-proof your loyalty program with a 'real-time' strategy

Thu, 26th Sep 2024
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cx
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martech
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commerce systems
As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.
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Australian shoppers lose brand loyalty in CPG industry shift

Thu, 5th Sep 2024
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supply chain
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e-commerce
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loyalty programmes
New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.
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Fresha secures $31 million from J.P. Morgan for expansion

Fri, 23rd Aug 2024
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martech
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cdp
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ai
Fresha secures a $31 million venture debt facility from J.P. Morgan to fuel expansion, enhance AI capabilities, and support new market entries.
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Social platforms key for brands to drive growth, says Circana

Thu, 22nd Aug 2024
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ar, vr & metaverse
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youtube
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instagram
Circana's new report reveals social eCommerce as a key driver in accelerating consumer purchases, emphasising the importance of data and personalised experiences for brands.