Market research stories

Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.

Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.

Bon Charge launches 25% off sleep sale for World Sleep Day as Australians turn to red light, infrared and blue light blocking tech.

Teradata upgrades Enterprise Vector Store with multimodal AI and agents to unify unstructured search and workflow orchestration at scale.

IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.

Ahead of International Women's Day, new research exposes how shattered confidence, bias and complexity fuel a stubborn credit gap for women.

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

AI has become the default weapon against fraud and AML, but SEON warns fragmented systems mean higher spend and rising operational strain.

Anthropic upgrades Claude Cowork with private plugin marketplaces, richer admin controls and Office-linked workflows for enterprise teams.

Ricoh has secured Leader status for the third time in IDC's global high-speed inkjet MarketScape, citing innovation, service and reliability.

Generative AI surge set to push global enterprise IT spend to USD $4.96tr by 2026, as services and cloud outpace hardware and comms.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Australian midsize law firms double down on client care and incremental growth as AI use goes mainstream amid workload and talent strains.

Samsung has reclaimed top spot in Canstar Blue's 2026 smartphone satisfaction rankings, as cost-conscious Australians prioritise value.

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

Cost-of-living pressures are pushing Australians to swap traditional red envelopes for digital gift cards this Lunar New Year.

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.