IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Market research Stories

Australian Stories

Market research stories

TrendLife launches Kaleida AI companion for families
Software-as-a-Service

TrendLife launches Kaleida AI companion for families

Parents worried about privacy and scams may get separate AI profiles, while TrendLife tests a new family-focused subscription starting at AU$16.50 a month.

By Mark Tarre • 4 min read • Last week
Australian Gen Z feel less connected using AI tools
Personalisation

Australian Gen Z feel less connected using AI tools

In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.

By Mark Tarre • 4 min read • Last week

Global Stories

Market research stories

Talkdesk report says AI adoption outpaces business gains
Digital Transformation

Talkdesk report says AI adoption outpaces business gains

Despite near-universal deployment, most firms cannot prove AI is lifting service results, with only 5% able to measure business impact.

By Joseph Gabriel Lagonsin • 4 min read • Today
Progress survey finds firms lose USD $60,000 yearly
Software-as-a-Service

Progress survey finds firms lose USD $60,000 yearly

Administrative work is draining profitability, with professional services firms in Australia, India and Singapore losing USD $60,000 a year each.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Vloggi adds video provenance layer for human clips
Software-as-a-Service

Vloggi adds video provenance layer for human clips

The update aims to help campaigns and publishers prove authentic footage as deepfakes and synthetic media make video origins harder to verify.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Global CIOs rush to invest in AI agents, study finds
Data Protection

Global CIOs rush to invest in AI agents, study finds

Governance gaps are widening as 60% of CIOs plan AI agent investment within 12 months, a survey of 1,000 leaders found.

By Sofiah Nichole Salivio • 3 min read • Last week
LG launches campaign to tackle domestic mental load
Smart Home

LG launches campaign to tackle domestic mental load

Survey findings suggest domestic chores are fuelling stress for many adults, with LG pitching smart appliances as a way to ease the burden.

By Sean Mitchell • 4 min read • Last week
Holiday shoppers turn to AI & cashback as inflation bites
Fintech

Holiday shoppers turn to AI & cashback as inflation bites

Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.

By Karen Joy Bacudo • 3 min read • Last week
Fortinet buys Virtue AI to bolster AI security tools
Data Protection

Fortinet buys Virtue AI to bolster AI security tools

Customers deploying AI agents face wider security gaps as Fortinet adds runtime protection and validation through its Virtue AI deal.

By Mark Tarre • 3 min read • Last week

Stories from Other Regions

Market research stories

System1 launches AI ad screen for quick creative tests
Software-as-a-Service

System1 launches AI ad screen for quick creative tests

Marketers can now sift large ad libraries in minutes as System1's new screening tool, launched in the US and UK, weighs likely impact.

By Sean Mitchell • 4 min read • 2 days ago
UK marketers lose quarter of week to admin, Optimizely finds
Software-as-a-Service

UK marketers lose quarter of week to admin, Optimizely finds

Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.

By Sofiah Nichole Salivio • 4 min read • Last week
RedSquid & Bango target TV subscriptions for operators
Software-as-a-Service

RedSquid & Bango target TV subscriptions for operators

Households could soon manage entertainment, gaming and fitness subscriptions on one TV bill as operators seek fresh revenue beyond connectivity.

By Mark Tarre • 4 min read • Last week
JLL launches new office grade for Shanghai premium towers
JLL

JLL launches new office grade for Shanghai premium towers

Occupiers in Shanghai are increasingly paying up for offices that offer stronger tenant experience and flexibility, as JLL redraws the top-tier market.

By Sofiah Nichole Salivio • 4 min read • Last week
UK shoppers demand personalised rewards in loyalty schemes
Customer Relationship Management

UK shoppers demand personalised rewards in loyalty schemes

Retailers face pressure to make rewards more relevant, after a survey found 79% of UK shoppers want personalised loyalty offers and many feel no different.

By Karen Joy Bacudo • 4 min read • Last week
Malaysia AI adoption rises to 38% as AWS flags gaps
Software-as-a-Service

Malaysia AI adoption rises to 38% as AWS flags gaps

Nearly a million Malaysian firms took up AI in the past year, but most are still using basic tools rather than scaling them.

By Sean Mitchell • 4 min read • Last week
Revolut launches Ultra tier in Singapore for S$899
Virtual Private Networks

Revolut launches Ultra tier in Singapore for S$899

The subscription aims to woo Singapore's affluent customers with travel perks, investment discounts and bundled services worth more than S$10,000 a year.

By Joseph Gabriel Lagonsin • 4 min read • Last week
AI search answers vary widely across major platforms
Software-as-a-Service

AI search answers vary widely across major platforms

A New Zealand study found users can get markedly different brand recommendations from ChatGPT, Google AI Mode and Microsoft Copilot.

By Sean Mitchell • 4 min read • Last week