IT Brief Australia - Technology news for CIOs & IT decision-makers

Marketing strategy stories - Page 2

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The four key trends shaping modern consumer behaviour
Fri, 5th Jul 2019
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partner programmes
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social media
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branding
Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.
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Ingram Micro gives Cloud Marketplace an overhaul
Mon, 18th Mar 2019
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partner programmes
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ingram micro
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marketing strategy
Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.
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Kiwi tech marketers strengthen position by banding together
Mon, 30th Apr 2018
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partner programmes
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digital marketing
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qrious
A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.
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Asia Pacific marketers now global leaders in AI adoption – report
Tue, 27th Feb 2018
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crm
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cx
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martech
While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.
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Bendigo Bank employs IBM marketing automation tools
Thu, 27th Jul 2017
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contact centre
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it automation
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partner programmes
IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.
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Cadence is key to being heard - Fairfax Media CMO
Tue, 30th May 2017
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martech
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partner programmes
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marketing strategy
Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.
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Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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seo
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partner programmes
The latest State of Inbound report found 77% of C-level respondents say their business’ marketing strategy is effective, compared to 51% of employees.
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Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Mon, 8th May 2017
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bi
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big data
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martech
HubSpot's COO JD Sherman unveils the essence of tapping into the digital realm with inbound marketing, shifting from traditional disruption to trust-building engagement.
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Young photography gear retailer uses social media to engage customers
Fri, 28th Apr 2017
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partner programmes
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creative technologies
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smb
Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.
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Mumbai-based Netcore launches CX-based marketing solution
Mon, 24th Apr 2017
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crm
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cx
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martech
Netcore Smartech helps marketers map customer journeys, allowing brands to create personalised customer experiences in real-time.
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Getting insight from your marketing analysis
Tue, 28th Feb 2017
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bi
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big data
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data analytics
Marketers struggle to harness data analytics, but learning the ropes could end the 'fluffy' approach and boost ROI.
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Salesforce kicks off 2017 with major new Spring release
Fri, 20th Jan 2017
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bi
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big data
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martech
Salesforce recently made their release notes officially available, and there is little doubt that Spring ’17 is a big update.
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Salesforce Einstein: How this new AI platform will transform your CRM
Mon, 19th Sep 2016
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bi
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big data
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crm
Salesforce has brought in the power of Einstein with its new AI platform that's about to make CRM much more intelligent.
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Facebook Blueprint for marketers hits 1 million enrolments; launches new features
Thu, 15th Sep 2016
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partner programmes
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facebook
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advertising
Facebook Blueprint, the e-learning platform for marketers, has reached one million course enrolments and is expanding its programme.
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Hyland launches marketing portal to help channel partners keep OnBase
Mon, 22nd Aug 2016
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martech
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partner programmes
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hyland
Hyland's new initiative aims to bring partners, consulting & marketing together as it launches the OnBase marketing portal for ANZ channel partners.
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Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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microsoft
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martech
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seo
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
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Expert advice: Vision vs Strategy
Mon, 20th Jun 2016
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partner programmes
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business
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marketing strategy
Experts warn, confusion between 'vision' and 'strategy' in marketing can hurt credibility and effectiveness.
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Is it time to drop 'mobile first' from your strategy?
Mon, 13th Jun 2016
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smartphones
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partner programmes
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technology gifts
Last week Gartner reported that smartphone sales are slowing globally. Time to ditch your mobile marketing strategy, right? Of course not.
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Four forces shaking up marketing right now
Tue, 31st May 2016
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partner programmes
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gartner
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digital marketing
Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.
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The best innovation in social media is a return to basics
Mon, 16th May 2016
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partner programmes
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marketing strategy
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social media
Innovation has become a way of life in marketing, particularly in social media, as marketers jump from one strategy to another.
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It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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big data
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bi
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martech
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
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Online marketing tripping up SMEs
Mon, 23rd Apr 2012
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cloud services
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cx
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martech
It's time for SMEs to start spending their marketing budgets wisely.
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Internet ad revenues soaring in the US
Fri, 30th Sep 2011
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martech
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partner programmes
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digital marketing
US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.
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Demystifying Web Engagement Management
Mon, 1st Nov 2010
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bi
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big data
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ecm
Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.