Marketing stories - Page 14

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

Gallagher Security opens a new office in Southport, Gold Coast, expanding its presence and training facilities across Australia and the wider APAC and IMEA regions.

Canva launched its AI-powered Creative Operating System, uniting design, collaboration and marketing tools, while offering its professional Affinity suite free to all users.

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

The Visual Media Association has launched its 2025 survey to benchmark Australia's AUD $15bn print, sign, packaging and visual media sector amid key government reviews.

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

Next Byte grew from a local Adelaide shop in 1995 to Australia's largest Apple reseller, but closed by 2016 as Apple's own stores took precedence.

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

Jessie Stephens tops Australian Talent Index 2025 for tech brand endorsements, while Froomes leads in telecommunications campaigns, reveals survey.

Gaming firms spend 50-75% of revenue on marketing, far above average, as user acquisition drives growth but demands costly, flexible financing methods.