Marketing stories - Page 15

Prophet appoints James Sawyer as VP Sales and Partnerships to boost growth and predictive decision intelligence in Sydney and Brisbane markets.

Insurance Australia Group teams up with Adobe to use AI for personalised, seamless customer experiences across its retail insurance brands.

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

Digital catalogues are reshaping Australian shopping habits, guiding store visits and planning, with 44% now preferring them over print versions.

AI apps hit 1.5bn downloads, short-form dramas surge, and third-party Android stores open new growth paths in mobile through 2025, says Mintegral.

Australian SMBs are rapidly adopting AI tools for advertising, aiming to cut costs by 27% and save 7.3 hours weekly despite facing implementation challenges.

Coveo has enhanced AI support on Agentforce with custom context passthrough tools, boosting response accuracy and accelerating issue resolution for enterprises.

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

Vinarchy Wines, MixIn, Criteo and Amperity launch Australia's first retail media network linking in-store sales to digital ads for precise campaign measurement.

Stockholm startup Epiminds raises USD $6.6m to launch AI platform with multi-agent system aimed at transforming marketing agency workflows.

Adobe updates Real-Time CDP with new features for real-time campaign insights, Amazon integration, and easier collaboration, boosting privacy and ROAS.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

Most Australian retailers struggle to unify customer data, hindering AI adoption and personalised experiences in the growing digital marketing landscape.

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.