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Australian Stories

Marketing stories

How MSPs can win more clients by showing up where CIOs are already looking

MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.

By Dominic Vivarini • 8 min read • Last month

Software-as-a-Service

Every tech vendor looks credible online. Here's how to tell which ones actually are

How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.

By Dominic Vivarini • 6 min read • Last month

Marketing

Australian small business owners face succession cliff

Australian small business owners nearing retirement are rushing to shore up branding and exit plans, with many lacking any documented handover.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Marketing Technologies

Australians demand AI labelling as trust concerns grow

Australians back tighter AI rules and clear labelling, with new data showing deep scepticism over synthetic content, misinformation and news use.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Storage

10 essential WordPress plugins every business website needs

WordPress plugins can boost security, speed and search visibility for business sites, with experts highlighting the must-have tools firms should install.

By Tom Thatcher • 5 min read • Last month

Global Stories

Marketing stories

DevOps

Code and Theory launches AI creative tool with Adobe

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

By Catherine Knowles • 3 min read • Last month

Customer Experience

SAP & Google Cloud expand AI partnership for marketers

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

By Sean Mitchell • 4 min read • Last month

DevOps

Adobe unveils seven AI marketing workflow prototypes

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

By Sean Mitchell • 4 min read • Last month

Customer Experience

Forrester warns AI marketing spend lacks business impact

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

OpenAI launches ChatGPT Images 2.0 with API access

OpenAI rolls out ChatGPT Images 2.0 with sharper text, layouts and multi-format output aimed at marketing, publishing and design teams.

By Sean Mitchell • 3 min read • Last month

DevOps

Innovid launches Hypermode for faster social ad execution

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Analytics

Conductor launches AgentStack for AI search visibility

Conductor unveils AgentStack to help enterprises track, shape and optimise brand visibility across AI search services and chatbots.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.

By Sean Mitchell • 4 min read • Last month

Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.

By Sean Mitchell • 3 min read • Last month

Customer Relationship Management

Canva & Klaviyo launch one-click email template link

Canva and Klaviyo deepen their tie-up with a one-click route from design to campaign-ready email templates, cutting manual rebuilds for marketers.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Stories from Other Regions

Marketing stories

Marketing Technologies

Canva adds official PEPPA PIG templates through Hasbro deal

Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.

By Sofiah Nichole Salivio • 4 min read • Last month

Data Protection

PlatformAlt5 launches F-E-A-T to tackle AI trust fears

PlatformAlt5 and Cloud202 have rolled out a scoring system in BriefBrain that ranks AI-assisted content for credibility, transparency and source quality.

By Catherine Knowles • 4 min read • Last month