Marketing stories
A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.
AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.
Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.
Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.
Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.
Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.
Recognition could help the London studio win more entertainment clients after its immersive Pendragon Cycle site took a Webby Award.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
Growth has spread beyond banking in Canada, with telecoms, utilities and retailers helping lift the country’s top brand values 16 per cent.
Large merchants can now push product catalogues into AI shopping tools, with Dell among the first to test the new service.
Singapore jobseekers face fiercer competition as LinkedIn’s latest ranking shows financial services still dominate career-growth prospects.
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.
