IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Merkle Stories

Australian Stories

Merkle stories

Global Stories

Merkle stories

Gender bias in AI - how to spot it, and how to prevent it
Marketing Technologies

Gender bias in AI - how to spot it, and how to prevent it

From job ads to image tools, AI is quietly amplifying gender bias - but with better data, design and oversight, we can reverse it.

By Ruth Bucknell • 4 min read • Fri, 6th Mar 2026
How to navigate a career change into tech. As a woman. In your 40s
DevOps

How to navigate a career change into tech. As a woman. In your 40s

Women in their 40s are reclaiming tech careers, proving life experience, grit and curiosity can trump age bias and fast-track reinvention.

By Mandy Bath • 5 min read • Fri, 6th Mar 2026
Adobe launches AI agents to automate customer experience tasks
Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025
Fluent Commerce unveils revamped global channel partner program
Marketing Technologies

Fluent Commerce unveils revamped global channel partner program

Fluent Commerce, the Australian OMS provider, revitalises its global channel partner programme, aiming to stimulate the OMS wave and strengthen its diverse partnerships.

By Sean Mitchell • 2 min read • Thu, 14th Mar 2024
Fluent Commerce partners Merkle to implement OMS for VF Corp
Customer Experience

Fluent Commerce partners Merkle to implement OMS for VF Corp

Fluent Commerce is supporting the apparel and footwear company VF Corporation by partnering with customer experience firm Merkle to implement a new OMS.

By Gaurav Sharma • 3 min read • Tue, 21st Mar 2023
Gentrack and Merkle bring Salesforce solutions to utilities
Customer Relationship Management

Gentrack and Merkle bring Salesforce solutions to utilities

Gentrack is a Salesforce consulting partner, and both Merkle and Gentrack have invested in integrating and implementing Salesforce's energy and utility cloud.

By Gaurav Sharma • 3 min read • Wed, 30th Nov 2022

Stories from Other Regions

Merkle stories

UK shoppers willing to pay more for connected experiences
Digital Transformation

UK shoppers willing to pay more for connected experiences

Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.

By Shannon Williams • 3 min read • Mon, 5th May 2025
Merkle's report underscores the power of personalisation in APAC
Data Analytics

Merkle's report underscores the power of personalisation in APAC

Merkle's new report, Customer Experience Imperatives, urges businesses to anticipate and respond to consumer needs as 85% of APAC consumers believe personalised recommendations shape their brand experiences, promoting loyalty and long-term relationships.

By Imee Dequito • 3 min read • Thu, 8th Feb 2024
Revolent to address growing cloud skills gap in the region
Data Analytics

Revolent to address growing cloud skills gap in the region

Revolent expands into New Zealand to increase Salesforce expertise in the region, starting with the customer experience transformation business Merkle.

By Gaurav Sharma • 3 min read • Tue, 25th Apr 2023