NFL stories
Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.
Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.
Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
The new division will strengthen Code and Theory's push into large-client transformation work as it deepens ties with Adobe and IBM.
The move targets firms struggling to shift AI pilots into live systems, with AWS embedding engineers to speed deployment and cut reliance on consultants.
Irish sports tech firms are targeting teams and venues across Australia and New Zealand as Enterprise Ireland steps up a regional push.
Customers in healthcare, education and venues can add Wi-Fi 7 capacity without major power or switching upgrades, Extreme said.
The hire comes as agencies race to offer marketers a single partner for brand, data and technology decisions, intensifying competition for senior talent.
Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.
The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.
PhotoShelter report finds content is produced faster with AI, but brands are still battling generic content, stalled approvals and flat audience engagement.
Mobile traffic at Croke Park hit a record as Katie Taylor's farewell bout drew thousands of fans streaming and sharing on the night.
IAM teams are being urged to tackle AI agents, non-human identities and legacy access risks at a free London conference in November 2026.
More than 20 million headphone users will gain access to live radio, sports and podcasts as TuneIn expands onto Bragi's platform.
Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.
The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.
Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.
UK payment and betting firms warned to brace for surge in regret-driven card disputes in wake of late-night Super Bowl wagering.
Most NFL players' personal data appears on people search sites, with Super Bowl teams facing above-average exposure and heightened safety risk.
