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PC Market Stories

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PC Market stories

Gigabyte wins four Red Dot awards for motherboards
PC Hardware

Gigabyte wins four Red Dot awards for motherboards

The wins could bolster Gigabyte's premium motherboard push, with the four boards now on sale in Australia through authorised retailers and distributors.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

PC Market stories

Europe refurbished PC market shifts to premium notebooks
Storage

Europe refurbished PC market shifts to premium notebooks

Buyers across Europe are trading up to higher-spec refurbished notebooks, lifting revenue 10% even as unit sales stayed broadly flat.

By Joseph Gabriel Lagonsin • 4 min read • This month
Europe retail tech shifts to higher-performance PCs
Storage

Europe retail tech shifts to higher-performance PCs

Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.

By Sean Mitchell • 3 min read • This month
Gigabyte bundles Surfshark One with AI laptops in ANZ
Software-as-a-Service

Gigabyte bundles Surfshark One with AI laptops in ANZ

Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.

By Sean Mitchell • 3 min read • Last month
Global handheld smart camera shipments jump 83% in 2025
Drones

Global handheld smart camera shipments jump 83% in 2025

Rising short-form video and vlogging demand helped the category reach 16.65 million units, putting pressure on traditional cameras and margins.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Asia-Pacific PC shipments seen falling 13.7% in 2026
Semiconductors

Asia-Pacific PC shipments seen falling 13.7% in 2026

Higher component costs and shortages are set to curb demand, with regional PC shipments forecast to drop to 92.0 million units in 2026.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
PC shipments to plunge in 2026 on memory shortages
Semiconductors

PC shipments to plunge in 2026 on memory shortages

Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.

By Mark Tarre • 4 min read • Mon, 16th Mar 2026
IDC cuts 2026 PC forecast as memory shortages bite
Partner Programmes

IDC cuts 2026 PC forecast as memory shortages bite

IDC warns memory shortages and supply constraints will drive a steeper 2026 fall in PC and tablet shipments, even as market value rises.

By Mark Tarre • 3 min read • Fri, 13th Mar 2026
MacBook Neo goes on sale as Apple's lowest-priced laptop
Power / Energy

MacBook Neo goes on sale as Apple's lowest-priced laptop

Apple has launched MacBook Neo, a 13-inch aluminium laptop that becomes its lowest-priced MacBook, targeting students and first-time buyers.

By Sean Mitchell • 4 min read • Wed, 11th Mar 2026
Apple unveils MacBook Neo, its most affordable laptop
Digital Entertainment

Apple unveils MacBook Neo, its most affordable laptop

Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.

By Sean Mitchell • 3 min read • Thu, 5th Mar 2026

Stories from Other Regions

PC Market stories

Consistent launches Hornet & Raptor Micro ATX cabinets
Partner Programmes

Consistent launches Hornet & Raptor Micro ATX cabinets

Compact PC builders in India gain more choice as the new cabinets support standard parts, better airflow and budget upgrades.

By Sofiah Nichole Salivio • 3 min read • Last month
How embedded DaaS finance drives IT upgrades and creates predictable refresh cycles for the channel
Digital Transformation

How embedded DaaS finance drives IT upgrades and creates predictable refresh cycles for the channel

Rising device prices and tight budgets are pushing more firms towards monthly finance, giving resellers steadier upgrades and richer service sales.

By Jordan Lisle • 6 min read • Mon, 30th Mar 2026
Consistent launches RapidCool & Motion ARGB coolers
Gaming

Consistent launches RapidCool & Motion ARGB coolers

India's PC builders get two new air coolers, one with a real-time temperature display, as Consistent widens its components range.

By Sofiah Nichole Salivio • 3 min read • Mon, 30th Mar 2026
UK PC retail slumps as Eurozone markets power ahead
Supply Chain

UK PC retail slumps as Eurozone markets power ahead

UK PC retail slumps with sales down as much as 26%, while Germany and France surge ahead, widening Europe's consumer tech divide.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Consistent unveils IcePulse & HydroCool AIO coolers
Gaming

Consistent unveils IcePulse & HydroCool AIO coolers

Consistent expands its PC hardware range in India with IcePulse 240mm and HydroCool 360mm ARGB AIO liquid CPU coolers for gaming rigs.

By Sean Mitchell • 3 min read • Thu, 19th Mar 2026
India tablet shipments fall 21.7% as consumer demand rises
Digital Transformation

India tablet shipments fall 21.7% as consumer demand rises

India tablet market shrinks 21.7% in 2025 as commercial orders slump, while consumer demand and detachable devices help lift fourth-quarter shipments.

By Mark Tarre • 3 min read • Wed, 11th Mar 2026
India PC shipments hit record 15.9 million in 2025
Digital Transformation

India PC shipments hit record 15.9 million in 2025

India's PC market surged to a record 15.9 million shipments in 2025, powered by notebook demand, AI machines and brisk commercial buying.

By Mark Tarre • 4 min read • Thu, 5th Mar 2026