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Retail media stories - Page 2

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Mars Agency rebrands as Mars United Commerce for global growth
Wed, 15th May 2024
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ecommerce
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growth
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retail media
Mars Agency has rebranded to Mars United Commerce, reflecting its evolution into a full-service commerce marketing partner.
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Kevel introduces Retail Media Cloud to power competitive retail ads
Thu, 21st Mar 2024
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martech
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ai
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software development
Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.
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Liam McCarten joins StackAdapt as VP of Sales for APAC
Wed, 24th Jan 2024
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martech
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commerce systems
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ai
Former Meta APAC exec, Liam McCarten, to spearhead operations at programmatic ad platform StackAdapt, predicting major growth within the Asia Pacific market.
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The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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martech
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omnichannel
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
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Zitcha & Broadsign collaborate for optimised global retail media strategy
Fri, 1st Dec 2023
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digital signage
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martech
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commerce systems
Tech firms Zitcha and Broadsign partner to enhance in-store digital advertising, leveraging first-party retail data for improved targeting.
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Vudoo appoints Peter Manten as Managing Director for APAC
Tue, 14th Nov 2023
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customer service
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market growth
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retail media
Melbourne-based pioneer Vudoo has appointed Peter Manten as its new Managing Director for Australia and Asia Pacific.
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Refine your retail media activity
Mon, 13th Nov 2023
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ecommerce
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amazon
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ebay
As the retail landscape continues to evolve, brands that embrace retail media as an integral part of their marketing strategy will gain a competitive edge.
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TripleLift appoints Joyce Liu as New CFO
Wed, 24th May 2023
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cfo
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retail media
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job moves
Ad tech platform TripleLift has announced Joyce Liu as its new CFO. Liu will lead financial operations as the company expands its audience targeting.
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ShopFully appoints Australian Country Manager
Fri, 18th Nov 2022
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ai
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leadership
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marketplace
ShopFully appoints Brendan Straw as new Country Manager for Australia to drive digitalisation of paper catalogues and transform local media strategy.