ROI stories
A cross-channel analysis suggests advertisers may be undercounting the role of media, with brand and economic factors accounting for much EV demand.
Most firms are still trialling AI at the edges, leaving executives under pressure to prove productivity gains from technology spend.
Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.
More than 900 logistics professionals will hear case studies on AI, compliance and cost pressure as the industry seeks measurable gains.
Cost pressures are emerging as UK and Irish firms move generative AI from pilots to production, with 41% calling model spend prohibitive.
Banks and retailers are adopting the platform as AI projects mature, with data sovereignty now shaping budgets, risk and infrastructure choices.
Workers could cut enrolment confusion as SAVVI's latest platform uses existing data to recommend benefits choices without lengthy questionnaires.
Weaker oversight could turn AI-generated code into a costly drag, with security flaws and technical debt rising in enterprise projects.
The deal should help the European consultancy expand as demand grows for data analytics and AI advice across financial services and retail.
Budget pressure is pushing security teams to prove ROI, while integration and staffing gaps continue to shape buying decisions this year.
Despite productivity gains, workers are losing much of AI's time savings to checking, fixing errors and juggling multiple tools.
MSPs may see fewer alerts and lower workloads as the security vendor expands its Pax8 channel reach after a startup award win.
AI pilots are faltering where firms still judge success by hours saved, leaving customer value and workforce design unresolved.
Many firms are adopting AI quickly, but weak data architecture is leaving them unable to measure returns or manage governance risks.
Finance teams could see faster automation as Ramp places engineers inside clients to build bespoke AI systems on its platform.
The Leeds consultancy is adding 15 AI roles as clients grapple with data and governance hurdles that keep pilots from reaching production.
Clients are increasingly demanding proof that cloud and AI spending is lifting productivity, revenue or cost control, not just adding systems.
The gap leaves many retailers exposed, as most feel pressure to adopt AI yet fewer than half have a clear plan for doing so.
Despite rising AI adoption, most firms are failing to turn it into enterprise-wide gains because governance and workforce readiness lag badly.
The lender expects AI to speed fraud checks and staff support, while helping prioritise projects that could each deliver more than USD $100 million.
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