Search Engine Optimisation (SEO) stories
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Forrester warns on 2026 tech budgets amid AI shifts
Yesterday
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seo
Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.
Yext predicts AI will redefine online discovery by 2026
2 days ago
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seo
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Silver Fox APT & PowerG flaws expose key security risks
3 days ago
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seo
NCC Group links Silver Fox’s false-flag malware campaigns to ValleyRAT and uncovers critical PowerG flaws that can fully compromise alarms.
CEEK warns brands: win machine trust or vanish by 2026
3 days ago
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seo
Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.
Jaded London hires Verde to fuel £100m SEO growth push
3 days ago
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seo
Jaded London taps Verde Digital for an SEO overhaul as it chases GBP £100 million in revenue and ramps up global streetwear expansion.
MediaVision’s AI-led SEO wins UK fashion search award
3 days ago
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seo
MediaVision’s AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.
Agentic AI poised to transform cyber defence & search
Last week
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seo
Agentic AI is set to move from hype to frontline tool by 2026, autonomously steering cyber defence workflows and search-led marketing.
Semify buys Dragon Metrics to boost global AI SEO reach
Last week
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seo
US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
PushON marks 20 years with rapid growth & AI focus
This month
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seo
Manchester agency PushON marks 20 years with 40% revenue growth, tripled scale and fresh AI-driven, international eCommerce ambitions.
Chinese hackers fake Teams downloads in false flag ploy
Last month
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seo
Chinese state-backed hackers mimic Microsoft Teams downloads in a false flag campaign to infect Chinese speakers and blame Russian actors.
IDHL launches AI incubator backed by GBP £1.5 million
Last month
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seo
IDHL launches IDHL Labs, a group-wide AI incubator backed by GBP £1.5 million to fast-track automation, tooling and data-driven services.
Google expands Preferred Sources in global search
Last month
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seo
Google is rolling out its personalised Preferred Sources news feature to all English search users worldwide as it tweaks AI-driven search links.
Jellyfish names Maria Africa to lead ANZ paid media
Last month
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seo
Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.
What holiday trading strength means for modern retail cyber readiness
Last month
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seo
Cyber Weekend spending of AUD $6.8 billion shows retail’s strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.
AI to redefine eCommerce discovery, emotion & subs by 2026
Last month
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seo
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Demand Spring & Brandlight partner on AI search visibility
Last month
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seo
The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.
Beyond the hype: The future of AI communications
Last month
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seo
As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.
Australia youth social media ban reshapes brand risk
Last month
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seo
Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.
Brightcove unveils AI translation, metadata & live video tools
Last month
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seo
Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.
eCommerce platforms face AI-powered cyber threats for 2025 season
Wed, 26th Nov 2025
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seo
eCommerce platforms face rising AI-driven cyber threats ahead of 2025 holidays as attackers exploit vulnerabilities and stolen credentials for fraud.