IT Brief Australia - Technology news for CIOs & IT decision-makers

Social commerce stories

La hotel influencer pointing at tablet map travel booking scene

BYRDLI, Tahnee Cook launch live LA travel booking push

3 days ago
#
e-commerce
#
social media
#
olympic games
BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.
Laptop analytics dashboard with short video shopping feed illustration

Revuze adds TikTok Shop insight to market platform

Last month
#
data analytics
#
cx
#
martech
Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.
Uk online shop secure checkout cybersecurity shield circuit lock

Ecommpay issues free guide to combat rising eCommerce fraud

Last month
#
mfa
#
fintech
#
cx
Ecommpay launches a free fraud guide for online retailers as UK payment fraud hits GBP £1.17 billion and AI-driven scams rapidly escalate.
Australian mall interior omnichannel shoppers data flow design

AI, unified commerce to reshape Australian retail by 2026

Last month
#
digital transformation
#
cx
#
martech
AI and unified commerce will become core to Australian retail by 2026, as rising expectations force investment in real-time systems.
Headshot merline mcgregor 2026

Global eCommerce giants squeeze Australia's marketplaces

Last month
#
digital entertainment
#
supply chain
#
google
Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.
Canadian creator kid safe studio ai editing higher earnings warm

YouTube sets 2026 agenda on creators, kids & AI tools

Thu, 22nd Jan 2026
#
martech
#
physical security
#
digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
Ai assistant online store laptop wooden desk shopping bags parcels

Criteo outlines agentic AI's next phase in eCommerce

Mon, 12th Jan 2026
#
martech
#
commerce systems
#
personalisation
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
Young online shopper ai chatbots secure payments social commerce

Exactly.com predicts AI & agentic commerce for 2026

Fri, 9th Jan 2026
#
data protection
#
digital transformation
#
crypto
Exactly.com predicts AI agents, social commerce and omnichannel retail will redefine trust, convenience and control in 2026 shopping.
Cozy living room online shopping holiday gifts electronics

US holiday online sales hit record on mobiles & AI

Thu, 8th Jan 2026
#
gaming
#
wearables
#
data analytics
US holiday online sales hit a record USD $257.8 billion as shoppers shifted to mobiles, Buy Now Pay Later and generative AI search tools.
Modern retail vs circular recommerce with ai data streams vector

AI, circular retail & data to reshape global shopping

Wed, 7th Jan 2026
#
cx
#
martech
#
ai
AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.
Black british woman black friday mobile shopping uk living room

Social media drives Black Friday sales surge in UK

Thu, 18th Dec 2025
#
digital transformation
#
cx
#
martech
Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.
Asian online shopper ai recommendations with products and subscriptions

AI to redefine eCommerce discovery, emotion & subs by 2026

Fri, 12th Dec 2025
#
digital transformation
#
cx
#
martech
AI is set to reshape eCommerce by 2026, powering discovery, emotional journeys and flexible subscriptions built on cleaner product data.
Genz comparing smartphones in cozy bedroom with gadgets and apps

Gen Z trust creators over brands for tech decisions

Fri, 12th Dec 2025
#
mdm
#
martech
#
smart home
Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.
Shoppers using smartphones interacting with digital screens retail store modern shopping

How AI, social commerce & experience will reshape retail in 2026

Fri, 5th Dec 2025
#
cx
#
martech
#
ai
By 2026, AI, social commerce and immersive physical retail experiences will transform how consumers interact with brands both online and in stores.
Finance chief desk digital graphs charts ai brain icons analytics strategy

AI reshapes CFO challenges as investor scrutiny shifts focus

Sat, 22nd Nov 2025
#
data analytics
#
fintech
#
cx
Q4 says that as AI reshapes CFO roles, finance chiefs are facing detailed questions on AI strategies, capital allocation, and future compliance costs.
Ps jonathan headshot

The tech shifts that will reshape logistics in 2026

Fri, 21st Nov 2025
#
robots
#
devops
#
cloud security
In 2026, logistics will pivot towards proven robotics, practical AI, cloud resilience, and enhanced visibility to tackle rising complexity and costs.
Colorful online shopping laptops phones festive digital wallet ai assistant

AI, social media & flexible payments to drive festive shopping

Fri, 14th Nov 2025
#
crypto
#
cx
#
martech
AI, social media, and flexible payments like BNPL will shape festive shopping as 69% of consumers trust AI to assist their Black Friday and holiday purchases.
Shield lock icon over smartphone with encrypted data streams retail security

SOTI launches built-in VPN to bolster retail mobile security

Tue, 26th Aug 2025
#
firewalls
#
data protection
#
vpns
SOTI has integrated a built-in VPN into its MobiControl platform to enhance mobile data security for retailers amid rising concerns over cyber breaches.
Stylized fashionable people smartphone shopping eco friendly beauty ar glasses

Five key marketing trends to shape fashion & beauty in 2025

Thu, 14th Aug 2025
#
cx
#
martech
#
personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
Ps   michelle whelan   headshot

Michelle Whelan joins Komerz as Global Chief Business Officer

Wed, 30th Jul 2025
#
martech
#
marketing
#
data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.