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Storytelling Stories - Page 2

Australian Stories

Storytelling stories

Mardi Gras app launches as year-round LGBTQIA+ hub
Social Media

Mardi Gras app launches as year-round LGBTQIA+ hub

Sydney Mardi Gras has overhauled its festival app with Safety Circles, a Fan Wall and Strobe tools to boost safety and connection.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026

Global Stories

Storytelling stories

Why cybersecurity needs better storytelling; and more women telling It
Digital Transformation

Why cybersecurity needs better storytelling; and more women telling It

Cybersecurity's future hinges on clear storytelling - and more women's voices - to turn technical risks into business-critical narratives.

By Hannah Perez • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
Why 'Give to Gain' needs to stop being a women's virtue and start being a business model
Unified Communications

Why 'Give to Gain' needs to stop being a women's virtue and start being a business model

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

By Lizi Sprague • 3 min read • Fri, 6th Mar 2026
Building in public: Why women entrepreneurs need visibility as much as capital
Social Media

Building in public: Why women entrepreneurs need visibility as much as capital

Women founders are closing the start-up gap, but with VC still lagging, visibility and public storytelling are now vital growth capital.

By Kavitha Ramaswamy • 4 min read • Fri, 6th Mar 2026
Pocket FM taps OpenAI to power AI-native audio growth
Robotic Process Automation

Pocket FM taps OpenAI to power AI-native audio growth

Pocket FM will bake OpenAI tools into its production stack, using generative AI to scale multilingual audio series for 300,000 creators.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
HONOR & ARRI bring cinema image science to mobiles
Generative AI

HONOR & ARRI bring cinema image science to mobiles

HONOR and ARRI join forces to embed cinema-grade image science into future smartphones, debuting on the ROBOT PHONE later this year.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Behind DeepMind & Darren Aronofsky's AI-led short film slate
Generative AI

Behind DeepMind & Darren Aronofsky's AI-led short film slate

Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.

By Jake MacAndrew • 3 min read • Wed, 18th Feb 2026
AI has raised the stakes: Why strategic communications remains human-led in 2026
Digital Transformation

AI has raised the stakes: Why strategic communications remains human-led in 2026

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

By Dan Gamble • 4 min read • Sat, 7th Feb 2026
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
AARON Awards launched to honour AI-led commercial creativity
Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025

Stories from Other Regions

Storytelling stories

Energyz Black wins Hotwire Accelerator for UK energy AI
Artificial Intelligence

Energyz Black wins Hotwire Accelerator for UK energy AI

Energyz Black wins Hotwire's debut Accelerator, securing pro bono PR support to scale its AI-driven energy careers and skills platform.

By Sofiah Nichole Salivio • 4 min read • Wed, 4th Mar 2026
Bitget backs UNICEF games scheme for Cambodian girls
Gaming

Bitget backs UNICEF games scheme for Cambodian girls

Bitget deepens its UNICEF partnership to boost Cambodian girls' digital skills through game design, coding and youth-led Game Jam events.

By Sofiah Nichole Salivio • 5 min read • Mon, 12th Jan 2026
Hybrid AI set to become core creative infrastructure by 2026
Digital Transformation

Hybrid AI set to become core creative infrastructure by 2026

Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.

By Sofiah Nichole Salivio • 4 min read • Thu, 8th Jan 2026
UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025
Gen Z drives shift from ads to creator-led influence
Digital Transformation

Gen Z drives shift from ads to creator-led influence

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Beyond the buzz: Owning the retail experience in the age of AI
Customer Experience

Beyond the buzz: Owning the retail experience in the age of AI

Retail's future lies in blending AI with human creativity to craft unique experiences, not just chasing tech buzzwords in the digital age.

By Zohar Gilad • 6 min read • Mon, 24th Nov 2025