Stories by Billy Loizou
Adapting to latest privacy regulations: Experts weigh in
These leaders believe they have a clear path they are implementing or are well on their way to evolving in the privacy space.
Navigating the new generation of targeting, privacy and paid media
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they’re also opting out of third-party tracking.
Is your dirty data messing with business productivity?
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
2023 Trends: Future proof your loyalty program with a data-driven strategy
Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.
Is ‘dirty data’ damaging your business?
The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
Digital transformation, privacy and the 'darkside' of the Metaverse
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
Why 2022 signals the ‘conscious’ commerce trend
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
Unlocking your data: Why customer loyalty is more than ‘a points system’
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
Data derived from customer loyalty: more valuable than ever before?
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Data: the key to unlocking loyalty success
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Unleashing the power of retail loyalty: Who is getting it right?
Loyalty programs provide an exclusive ‘experience beyond the product' and help businesses get a better picture of their consumer buying journey.