Stories by Jonathan Reeve
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How to future-proof your loyalty program with a ‘real-time’ strategy
Thu, 26th Sep 2024
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cx
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martech
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commerce systems
As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.
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Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
Tue, 13th Aug 2024
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data analytics
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cx
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martech
Are you fully leveraging Customer Lifetime Value in your loyalty program? With advances in AI and data analytics, companies like Wendy’s and Pret A Manger are seeing transformative results.
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Artificial Intelligence and the Retail Personalisation Revolution
Fri, 19th Apr 2024
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cx
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martech
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personalisation
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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How Innovative Loyalty Programs Boost Customer Retention
Mon, 19th Feb 2024
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cx
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martech
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subscriptions
Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.
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Loyalty programs and innovation, experts reveal all
Wed, 31st Jan 2024
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cx
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martech
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commerce systems
As technology advances and consumer behaviours evolve, loyalty programs require new-age strategies, explain Australian Loyalty Association (ALA) experts and emerging talent in all-inclusive interviews.
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Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
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data analytics
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cx
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martech
The dynamic world of loyalty is rapidly evolving, reshaped by technology, consumer behaviour, and a quest for authenticity. Australian Loyalty Association experts offer firsthand insights into this transformation.
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Unwrapping success: The golden rules of holiday retailing
Wed, 6th Dec 2023
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cx
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martech
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omnichannel
In this challenging environment, omnichannel retailers must find ways to stand out and offer something exceptional.
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The future of omnichannel: Your success blueprint in a digital world
Thu, 16th Nov 2023
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cx
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martech
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omnichannel
Customer loyalty is absolutely the most important thing. But it is a byproduct of the people that work for you.
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The future of retail subscriptions: What’s new?
Thu, 19th Oct 2023
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martech
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omnichannel
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ecommerce
I will explore key considerations for designing successful retail subscription programs and discuss potential future developments in this rapidly changing area.
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How to win customer loyalty in the age of AI
Tue, 22nd Aug 2023
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public cloud
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cx
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martech
There is a tremendous opportunity in the next few years to start using AI on the data generated by loyalty programs.