Stories by Scott Castle
Unlocking business success with data-driven leadership
Fri, 19th Nov 2021
#
data analytics
#
martech
#
planning
Just a quarter of companies report that they achieved their goals of forging a data culture and creating a data-driven organisation. Why?.
How ‘infusing analytics’ creates data-driven operational success
Tue, 3rd Aug 2021
#
data analytics
#
martech
#
planning
When an organisation gives their employees access to data analytics, it gives their talent pool access to context to make the best decision — all in real-time.
Why the rise of the data executive is critical to achieving a competitive edge
Thu, 6th May 2021
#
data analytics
#
martech
#
planning
Businesses fail more frequently today than ever, in part due to a lack of understanding around correct implementation of data analytics.
Analytics — the key to driving success in 2021
Thu, 11th Mar 2021
#
data analytics
#
martech
#
planning
Data and analytics usage is becoming more critical for businesses in Australia and New Zealand during the pandemic.