AliExpress expands global market share with Similarweb technology

AliExpress is expanding its market share across the globe using technology from Similarweb.

A recent announcement stated that Similarweb's platform will enable AliExpress to discover new referral traffic sources, evaluate their performance and scale their affiliate partnerships on a country-by-country basis.

AliExpress currently has a global reach of more than 190 countries and regions and has more than 100 million products for sale. It has been ranked on Similarweb's top 75 most visited websites and has seen significant growth.

One of the main focus areas for the company is expanding its market-leading presence in Europe. They say that with Similarweb's help, they will be able to analyse and identify their competitors' top referring websites and discover new opportunities for affiliate partnerships. 

AliExpress will also apply Similarweb's global data in order to help Asian affiliates achieve greater success in important markets such as the EU.

Uri Snyder, General Manager of Asia Pacific for Similarweb,  says this is an area where Similarweb excels, as their technology allows businesses to understand their competitive landscape across an entire digital ecosystem.

"Nobody wants to fly blind. We help AliExpress identify the best performing websites to partner with by category, keyword, and country," he says.

"Affiliate marketing is helping thousands of eCommerce companies expand their market share and Similarweb's affiliate channel data and insights can help scale that growth."

The company says that running a competitor comparison with Similarweb is a great way to spot opportunities for growth with partners. Business development leaders can review the partners they are working with and see who drives significantly more traffic to their competitors. 

This can also allow leaders to evaluate how those partners are promoting competitors and benchmark this activity for comparisons versus in-house campaigns. 

It is also mentioned that working with a broad range of partners has numerous benefits, including the ability to reach a wider audience, reduce risk and drive incremental sales growth.

With Similarweb, the company says businesses will be able to research their industry to understand trends, see their competitors' digital performance, create benchmarks and gain insight into their strongest partners and affiliates.

They will also be able to discover ad networks that deliver a strong ROI, optimise their search engine presence and execute a more agile, data-driven market strategy.

Similarweb currently works across a variety of verticals and provides data-driven insights to both consumers and enterprise customers. They have 12 offices across the globe, including in the APAC region.