IT Brief Australia - Technology news for CIOs & IT decision-makers
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Amber Technology & ABB Australia enter new alliance
Thu, 15th Feb 2024

Amber Technology has formed a strategic alliance with ABB Australia, a global leader in technology, electrification, and automation. Amber Technology, a renowned distributor of audio-visual solutions, was chosen to join ABB Australia's network of technical distributors across the country. This partnership aims to distribute building automation and lighting control systems in Australia, having formally started operations on Monday 12 February, 2024.

Amber Technology has offices and representatives spread across all the major Australian capital cities and is backed by an extensive national network of installers serving both residential and commercial sectors. The setup ensures a proficient distribution and support system. Customers who are integrators and installers with ABB can expect improved accessibility and availability of the required products through Amber Technology's distribution network.

Peter Amos, the managing director of Amber Technology, spoke on the collaboration: "We are delighted to announce a significant partnership with ABB. This strategic alliance marks a pivotal moment for our company as we expand our offerings to include ABB's whole building automation and lighting control systems.

"The partnership aligns seamlessly with our company's vision of delivering high-quality, innovative solutions to our customers. Together with ABB, we look forward to driving positive change and shaping the future of our industry," Amos said.

Nathan Brady, general manager of Amber Technology, added: "ABB's expertise perfectly complements our existing market-leading brands, further enhancing our commercial installation portfolio.

"With ABB on board, we are well-positioned to meet the evolving needs of our customers and provide comprehensive building automation and lighting control solutions for their projects," he said.

Christian Schiemann, the business manager of building and home automation systems at ABB Australia, commented on the new alliance: "We are thrilled to welcome Amber Technology as a new partner supporting ABB.

"Amber Technology will help expand ABB's reach into the market, representing our Commercial ABB i-bus KNX portfolio, as well as the ABB-Welcome Door Intercom offering," Schiemann said.

Mario Macri, head of smart buildings and smart power divisions at ABB Australia, explained the motivation behind the partnership from ABB's perspective: "At ABB we are on a global journey to carbon neutrality by 2030.

"By embedding energy efficiency into our own products, we empower the people who use them to preserve resources and increase their own wellbeing," he said.

"This exciting partnership with Amber Technology will allow us to broaden the reach of our energy-saving products while extending the impact of our Mission to Zero."