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Amperity and Microsoft have announced a new collaboration aimed at enhancing AI-driven customer experiences, particularly within the retail sector. By leveraging first-party data, the partnership aims to build customer loyalty, reduce churn, and enhance the lifetime value of clientele.
Amperity, known for its AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure will collectively enable retailers to access up-to-date customer data analytics. This will assist in shaping future omnichannel experiences, fostering engagement both before and after purchases and encouraging brand advocacy.
Commenting on the initiative, Curt Lockton, SVP of Strategic Partnerships at Amperity, said, "The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue."
The collaboration has garnered industry recognition, with Amperity being named a finalist in the Microsoft Retail & Consumer Goods 2024 Partner of the Year Award. According to Microsoft, this accolade is given to partners that demonstrate excellence in innovation and implementation of customer solutions based on Microsoft technology.
Lockton expressed his gratitude for the recognition, stating, "We are incredibly honoured and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers."
Nicole Dezen, Chief Partner Officer and Corporate Vice President at Microsoft, also highlighted the significance of the partnership and the award. "Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards. The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions for customers. I am inspired by the capability and creativity in our partner ecosystem and this year's winners beautifully demonstrate the best of what's possible with AI and the Microsoft Cloud."
The Microsoft Partner of the Year Awards are designed to celebrate partners that have made significant contributions in developing and delivering outstanding Microsoft Cloud applications, services, devices, and AI innovations over the past year. This year's awards saw over 4,700 nominations from more than 100 countries.
