Australian agtech firm, MEQ, has bolstered its leadership team with the appointment of experienced operations executive Keith Byrne. Serving as General Manager of Australia and New Zealand, Byrne is tasked with overseeing the company's operations in the region, tracking local agribusiness trends, and cultivating new partnerships.

Prior to MEQ, Byrne demonstrated his expertise in business scalability and analytics through high-level roles at laser specialist company LUMIBIRD, leading medical device company Cochlear, and Intel. Moreover, Byrne's industry experience also extends to food processing and manufacturing. He kickstarted his career at Coca-Cola Bottlers in Ireland and later secured COO roles at OZGANICS and the Byron Bay Cookie Company.

MEQ's decision to appoint Byrne follows its recent period of rapid growth, particularly underscored by its burgeoning partnership with global tech giant, Siemens. The collaboration aims to spearhead operational and sustainability advancements across the red meat supply chain. Additionally, MEQ's ongoing international expansion has been facilitated by a recent $6 million Series A raise.

"I'm excited to join the team at MEQ. The future of food is a critical issue globally, and as a major food producer, improving quality and sustainability is top of the agenda for the ANZ region. I look forward to taking part in MEQ's next phase of growth and bringing Australian innovation to a wider market", remarks Keith Byrne, new GM Australia and New Zealand, MEQ.

Byrne's ascension to the role arrives on the back of MEQ's notable innovative strides, particularly as consumer and industry expectations surrounding red meat production continue to evolve. Amidst mounting demand for solutions that ensure higher quality, nutrition, and sustainability in this sector, Byrne's hiring is an assertive response by MEQ to these burgeoning needs.

Remo Carbone, CEO MEQ, expressed his enthusiasm for Byrne's appointment, saying: "We're delighted to welcome Keith Byrne to the team. His experience leading innovative Australian technology and food companies will be invaluable as our growth at MEQ accelerates". Carbone furthermore pinpointed rising demand for red meat solutions that deliver on quality, nutrition, and sustainability attributes, confirming MEQ's dedication to meeting these modern consumer and industry expectations.