Blossom Save set for One Click Life platform launch

Blossom has agreed to make its Blossom Save product available through the One Click Life platform, giving it access to more than 300,000 registered users.

Eligible users will be able to choose Blossom Save through the integrated service and, if they invest, view and manage their investment within the One Click Life experience. The product is a class of the Blossom Fund, a registered managed investment scheme that gives investors exposure to a professionally managed fixed-income portfolio.

The deal links a younger savings app business with an ASX-listed digital financial services platform that already offers tax, wills, home loans and insurance through one dashboard. For Blossom, the agreement expands distribution beyond its own app at a time when it has more than 34,000 users and more than AUD $180 million in funds under management through the Blossom Fund.

One Click Life, founded in Perth and launched in 2019, has been building a platform designed to keep customers engaged across different parts of their financial affairs rather than only at tax time. Adding a savings and fixed-income investment option gives it another financial product within that mix.

Under the arrangement, network integration services for the Blossom Fund are provided by Gleneagle Services. The platform arrangement also includes regulated retail distribution services carried out through One Click Life.

Customers using One Click Life will not pay additional fees, charges or costs for the platform integration and access. The integration will start with Blossom Save, with scope for further Blossom products to be added later if the parties agree.

Blossom was founded in Sydney in 2021 by sisters Ali and Gaby Rosenberg. The business has positioned itself around what it describes as goal-focused saving, aimed at customers setting money aside for a home deposit, travel, emergency funds or longer-term plans.

That framing reflects a broader trend among fintech groups seeking to present cash management and lower-risk investment products in more specific consumer terms. Instead of offering only general savings accounts or investment wrappers, providers have tried to tie products to identifiable financial goals and everyday budgeting behaviour.

In this case, Blossom Save is being distributed through a platform whose users are already managing administrative financial tasks. That gives Blossom access to an existing customer base without requiring those customers to start a separate app relationship.

Blossom Co-Founder Gaby Rosenberg described the rationale for the partnership in terms of how consumers think about savings.

"People don't save for the sake of saving. They're putting money aside for something that matters to them, whether that's a home, a holiday, their family or simply having more options for the future. Blossom was built around those goals, so we're really excited to make Blossom Save accessible to One Click Life's community through a platform they're already using to manage important parts of their financial lives," Rosenberg said.

For One Click Life, the addition broadens the range of financial decisions customers can consider inside its platform. It said that could create more reasons for customers to return outside the annual cycle that often drives tax-focused engagement.

"Our customers come to One Click Life to complete important financial tasks, from tax to wills and home loans, Adding access to Blossom Save is a natural extension of that experience and gives our customers another option to consider as part of managing their finances and another reason to engage with our platform outside the traditional tax season.," said Mark Waller, CEO, One Click Life.

The integration work is already underway, with Blossom Save targeted to become available within One Click Life in December 2026.