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Cloudflare develops channel resources with latest alliances partner program

By Catherine Knowles
Thu 3 Feb 2022

Cloudflare has announced the next evolution of the Cloudflare Channel and Alliances Partner Program. The program is designed to enable partners that provide services around Cloudflare products with recurring revenue streams as they equip businesses of all sizes and types with Cloudflare’s zero trust and SASE solutions.

Core to enabling Services Partners are key enhancements including: new program paths, new managed services partner accreditation, and new support and go to market motions.

New program paths

Cloudflare states the company has witnessed a 29% increase in ransom DDoS attacks over the past year and a 175% increase just last quarter. Partners continue to be on the front lines helping mitigate and prevent disruption from events as they extend Cloudflare services, the company states.

Cloudflare states that their goal for 2022 is to arm partners with the tools to address these increased threats to infrastructure and applications, such as Office365. 

To this end Cloudflare has enhanced the Cloudflare Channel and Alliances Partner Program to not only focus on extending security, performance, and reliability to more customers, but provide a services-first approach for partners.

The company writes in a statement, "We’ve been building out the Cloudflare Partner Network for years, working alongside businesses of all sizes and types including our world-wide system integrator partners like Rackspace, as well as partners across EMEA, APAC like Blazeclan, and Kingsoft in China, to name a few.

"Working with enthusiastic, targeted partners has given us the opportunity to build a program to deliver a robust yet tailored program to support our partners’ ever-evolving needs from network transformations and application modernisation, to zero trust solutions and onwards."

According to Cloudflare, Advanced MSP Partners will have access to tools that will help embed Cloudflare into their services offerings to deliver unique, outcome-based SASE and zero trust solutions.

Elite MSP Partners will have access to dedicated technical and sales resources as well as a named Partner Success Manager to guide growth and business development around their Cloudflare-based services practice. In addition, these partners will have access to executive leadership and marketing programs to develop joint go-to-market functions.

New managed services partner accreditation (AMSP)

To support the new Services Program, Cloudflare has introduced a new Certification course that provides the foundational tools for creating the Cloudflare customer experience.

Course highlights include best practices for services design, implementation, and providing ongoing technical and relationship management.

Services Partners provide customers with an experience from implementation to configuration to ongoing services.

The program includes: a new enablement path for MSP Partners; L1/ L2 support and account management; a new customer success enablement path for Services Partners; and new specialist accreditation for Cloudflare zero trust.

New support and go to market motions

Cloudflare is offering regional resources dedicated to helping partners develop, drive, and expand their Cloudflare-based services offerings, specifically centred around SASE and zero trust.

MSPs and MSSPs deliver finished goods and need cost-efficient ways to deliver customer outcomes. In response, Cloudflare is developing a licensing plan that enables MSPs to sell their services powered by the Cloudflare One platform.

Cloudflare has also been working to build the pilot program throughout this past year, and will work with the next cohort of service partners that want to help build a better Internet for customers.

"We’re just getting started in providing a tailored and targeted foundation for the Cloudflare Partner Ecosystem," the company writes.

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