Exclusive: How ASUS' AI-powered ExpertBook P5 impacts professionals
ASUS has unveiled its latest innovation, the ExpertBook P5, a professional-grade laptop designed to harness the power of artificial intelligence (AI) for productivity and collaboration.
This new laptop highlights ASUS's commitment to creating cutting-edge solutions tailored for modern business environments.
Emma Ou, ASUS's Commercial Regional Head for Australia, New Zealand, Singapore, and Malaysia, shared insights into the company's strategic direction.
"At ASUS, we're dedicated to transforming workplaces through innovation. With the ExpertBook P5, ASUS has set a new benchmark for workplace technology," she said.
Ou explained that the laptop's development is closely tied to emerging trends in the workplace.
"With reports indicating that Australian businesses are set to boost AI investment by 67% this year, we recognised the pressing need for intelligent devices that enhance efficiency and collaboration," she added.
The ExpertBook P5 is powered by Intel's Core Ultra processor (Series 2), delivering a threefold increase in AI performance over its predecessor.
Designed with portability and reliability in mind, the device targets professionals navigating the challenges of hybrid work environments.
"Its AI-driven features, such as automated meeting minutes, translated subtitles, and video watermarks, provide a seamless and secure work experience," Ou explained.
Meeting Workplace Demands
ASUS has tailored the ExpertBook P5 to address the core challenges faced by professionals today: productivity, flexibility, and security.
Ou noted that hybrid work has reshaped workplace needs, with AI now playing a central role. "Hybrid work models have amplified the demand for AI-driven features like adaptive performance and enhanced communication tools," she said.
The inclusion of ASUS AI ExpertMeet, an on-device AI assistant, underscores this focus. The assistant provides tools such as real-time translations and video call enhancements. These innovations ensure privacy and security, as all processing occurs locally on the device.
In addition to its AI capabilities, the ExpertBook P5 boasts a lightweight design and military-grade durability.
"Professionals appreciate the all-in-one solution the P5 offers, combining robust features with sustainable materials," Ou added.
Sustainable Design and Partnerships
ASUS has integrated sustainability into the ExpertBook P5, incorporating recycled materials into its construction.
This aligns with the company's broader environmental goals. "The P5 exemplifies our commitment to sustainability while delivering top-tier performance," Ou said.
Collaboration with key technology partners has also played a pivotal role in the device's development.
"We are proud to work with Intel and Microsoft to integrate advanced processors and software into our devices," Ou explained.
The partnership with Intel brought the Core Ultra processor to the ExpertBook P5, significantly enhancing its AI capabilities.
Staying Ahead in the Market
Ou's new role as Commercial Regional Head involves accelerating ASUS's presence in B2B segments such as education, small-to-medium businesses (SMBs), enterprise, and government. She emphasised the importance of aligning ASUS innovations with local market needs. "My key focus is ensuring our offerings, like the ExpertBook P5, address emerging workplace challenges," she said.
The ExpertBook P5 reflects ASUS's ability to anticipate and adapt to market demands.
"The laptop is designed for on-the-go professionals who need a device that maximises efficiency in hybrid and collaborative environments," Ou explained.
She highlighted that the feedback so far has been overwhelmingly positive, with customers praising the device's AI features and durability.
Innovation-Driven Success
ASUS is no stranger to innovation, consistently earning recognition for its forward-thinking solutions. The company has won over 11 awards daily for its quality, innovation, and design. "ASUS continues to lead the way in redefining workplace technology," Ou said, highlighting the company's trajectory toward sustained growth.
The ExpertBook series, known for its lightweight design and advanced security features, has been a standout in ASUS's portfolio. With the addition of the ExpertBook P5, ASUS aims to further solidify its position as a leader in AI-powered devices.
Looking ahead, Ou is confident in ASUS's ability to navigate the fast-evolving technology landscape.
"With an unwavering commitment to innovation and customer-centric design, we are well-positioned for success in the AI-powered future of work," she said.
Meeting Customer Needs
ASUS has always prioritised addressing customer pain points. The ExpertBook P5 is designed to simplify workflows, offering tools that streamline collaboration and enhance productivity.
"Our customers are navigating a rapidly evolving workplace where flexibility and security are paramount," Ou said.
Through partnerships with industry leaders and a focus on innovation, ASUS ensures its devices remain reliable and future-ready.
"The ExpertBook P5 is more than just a laptop; it's an essential tool for the modern workforce," she added.
As the conversation drew to a close, Ou reflected on ASUS's mission and vision.
"We empower businesses to achieve greater efficiency and innovation in today's fast-evolving work environment," she said.
