Fluent Order Management launches on Google Cloud Marketplace
Fluent Commerce has announced the availability of its Fluent Order Management solutions on Google Cloud Marketplace.
The move enables retailers and brands to acquire Fluent Order Management directly through Google Cloud Marketplace, allowing them to leverage their Google Cloud commitments for purchases and facilitate a more streamlined procurement process.
Procurement and deployment
With this new option, customers can count their Fluent Order Management expenditure towards their Google Cloud committed spend. This integration is aimed at organisations seeking to optimise their procurement processes by utilising their existing infrastructure agreements with Google Cloud.
The inclusion of Fluent Order Management on Google Cloud Marketplace is also expected to simplify contracting and billing procedures for enterprises. By purchasing through the marketplace, organisations can expedite onboarding and implementation, removing traditional barriers related to procurement complexity.
The increased ease in accessing and deploying order management technology is being cited as beneficial for organisations looking to scale internationally, enhance their inventory visibility, and improve experiences for end customers.
Statements from leadership
"Retailers and brands are under pressure to modernise their order management capabilities while also driving efficiency in how they procure and deploy technology," said Graham Jackson, CEO at Fluent Commerce. "By making Fluent Order Management available on Google Cloud Marketplace, we're giving our customers an easier way to buy while also helping them maximise the value of their existing Google Cloud investments."
Dai Vu, Managing Director, Marketplace & ISV GTM Programmes at Google Cloud, commented on the listing and its potential impact on customers.
"Bringing Fluent Order Management to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the retail order management solution on Google Cloud's trusted, global infrastructure. Fluent Commerce can now securely scale and support customers on their digital transformation journeys."
Product overview
Fluent Order Management is designed as a distributed order management system for global retailers, direct-to-consumer brands, and B2B organisations. Built with a cloud-native, MACH-based architecture, the solution offers composability, flexibility, and scalability for managing real-time inventory, optimising fulfilment, and delivering post-purchase experiences.
Customers using the platform can expect support for managing inventory and orders across geographically distributed locations, co-ordinating fulfilment, and streamlining pick and pack in store. The solution also offers order orchestration, fulfilment location management, and capabilities for customer service and reporting.
The adaptability of the platform has found application across a range of high-profile clients, including JD Sports, L'Oréal, Prada Group, ALDO Group, LVMH, Dulux, and Kingfisher.
Cloud infrastructure
Hosting on Google Cloud is highlighted as providing global scalability and reliability, while the integration with Google Cloud Marketplace is expected to further reduce lead time between procurement and deployment. This approach aligns with current trends among enterprise software buyers, who are increasingly seeking ways to consolidate vendor relationships and take advantage of committed cloud spend.
The addition of Fluent Order Management to the marketplace follows continued demand for cloud-based order management and inventory solutions as retail and commerce organisations modernise their backend systems to match rapidly evolving customer expectations and omni-channel delivery models.
