Informatica has launched its Intelligence Data Management Cloud (IDMC) offering on Azure for the Asia Pacific (APAC) region.
The solution is the industry's first end-to-end AI-powered cloud platform service available on Microsoft Azure Southeast Asia region for APAC customers, as part of the company's efforts in doubling down on cloud business growth in the region.
This expansion follows Informatica and Azure's previous collaboration, which saw 109% year-on-year growth in 2020, and Informatica being named both Microsoft's Global Data Analytics Partner of the Year and Microsoft Malaysia's Data Analytics Partner of the Year (2020).
According to the company, across Asia, businesses are accelerating digital transformation efforts fuelled by the pandemic as cloud innovation becomes the key enabler of business resiliency.
In response to growing demand, Intelligent Data Management Cloud on Azure is designed to enable customers and partners the flexibility and scalability they require to accelerate to the cloud.
The solution puts data at the centre of transformation while allowing for local data residency compliance and data sovereignty in the country, Informatica states.
Informatica vice president strategic ecosystems and technology Rik Tamm-Daniels says, “As we see the demand for cloud applications accelerate during this unprecedented pandemic, businesses must now face the biggest challenge of managing and governing the volume of highly fragmented data, driven by this shift.
"Customers and partners can now trust the Informatica Intelligent Data Management Cloud on Microsoft Azure to be part of their cloud-first, cloud-native transformation strategy as they move to unleash the power of data from a trusted cloud environment.
According to IDC's Cloud Pulse 2020 survey for Asia Pacific excluding Japan, an average of 70% dependency rate for new and existing enterprise applications has increased significantly in the recent year as companies in the region move quickly to the cloud to innovate with data.
IDC vice president for software and services research group Linus Lai says, “It's great to see Informatica and Microsoft partnering to help customers in Asia accelerate their journey to the cloud.
"With Informatica's Intelligent Data Management Cloud now locally available to Azure Southeast Asia region and wider Asia Pacific markets, this move is going to help by opening up more choices for enterprises as they embark on their cloud data management journey.
Microsoft general manager solution sales in APAC, Paul Carvouni, says, “We have been growing our Azure regional footprint across APAC to better support and co-innovate with customers and partners in digital transformation.
"The expanded partnership Microsoft has with Informatica today is an excellent example of us co-innovating together with our partner ecosystem. We are enabling customers to achieve the business outcomes they desire, accelerating transformation, all with trusted data on the cloud.
Customers and partners can get started with the Informatica Cloud Data Integration free service which offers to process up to 500M rows of data per month at no charge.
This can be used for data integration, transformation and loading of priority workloads to Azure Data Services for cloud data warehousing, data lakes and analytics use cases, the company states.