Infosys Aster named leader in marketing transformation

Infosys Aster has been named a Leader in Everest Group's Marketing Transformation Services PEAK Matrix Assessment 2026, placing it among 29 service providers reviewed by Everest Group.

The assessment recognised the marketing suite for its role in end-to-end marketing transformation and for Infosys' broader work in AI-led services for marketing and customer experience. Everest Group also cited Infosys' work in agentic commerce and its Adobe-led transformation offering.

Infosys Aster is an AI-based marketing suite that covers several parts of the marketing process, including orchestration, data, content, commerce, creativity, and personalisation. The suite is built on Infosys Topaz, the company's AI set of products and services.

The platform is intended to address common issues in corporate marketing teams, including fragmented systems, siloed operations, and difficulty scaling processes across organisations. It is designed to support more integrated, data-led customer experiences.

Everest Group's review examined providers on factors including vision, delivery strength, and market impact. Infosys said the assessment highlighted its proprietary tools, ecosystem partnerships, and AI use cases across marketing operations.

Market pressure

The recognition comes as large companies face pressure to make marketing spending more measurable while adapting to broader use of generative AI and automated decision-making tools. Service providers have been expanding their consulting and implementation work around customer experience, content operations, and digital commerce as buyers seek more connected systems.

Infosys has also linked its marketing work to its Adobe 360 partnership, which it uses as part of a broader transformation offering for clients. According to Infosys, this combines AI-based tools with platform expertise in areas such as content, commerce, and customer experience.

Joydeep Mukherjee, EVP & Head of Global Data & AI, Digital and Creative Services at Infosys, outlined the company's view of the current market environment.

"Today, CMOs are the growth-architects of enterprises. They are navigating organizational complexities, evolving customer needs, fragmented workflows, and mounting stakeholder expectations. They continue to operate with siloed and legacy ecosystem, struggling to achieve value through AI. Infosys Aster connects the entire marketing value chain centered around driving marketing impact and efficiency through deep industry solutions and agentic workflows, underpinned by robust insights, governance, and trust. This recognition affirms that our approach helps clients turn their ambition into measurable outcomes," said Mukherjee.

Industry view

Everest Group said the market for marketing and experience services is shifting as clients demand more complete programmes rather than isolated projects. It also pointed to budget constraints and the need for clearer returns on investment as factors shaping buying decisions.

"The marketing and experience services market is entering a new phase as enterprises seek end-to-end marketing transformation amid budget pressures, demand for measurable outcomes, and growing adoption of AI and agentic AI. Providers that combine strategic guidance, AI-enabled execution, and outcome accountability are best positioned to lead the next phase of market evolution. Infosys has been recognized as the Leader in Everest Group's Marketing Transformation Services PEAK Matrix Assessment 2026, attributed to its AI-first marketing transformation capabilities, depth in Adobe-led transformation programs, strong ecosystem partnership, and broad IP portfolio across content supply chain, workflow automation, commerce, and media optimization. Its agentic commerce capabilities and flexible pricing constructs further strengthen its relevance for enterprises pursuing scalable marketing transformation," said Mittal.

The reference to agentic commerce is notable because it reflects a growing area of interest for large service providers and their clients. In this context, the term refers to AI systems that support product discovery, selection, and purchase processes, as well as the optimisation of digital commerce experiences.

That focus aligns with a broader shift in the services market, where providers are trying to connect marketing, sales, and commerce functions more closely through automation and data integration. For companies buying such services, the appeal lies in reducing manual work, improving consistency across channels, and tying activity more directly to commercial outcomes.

Infosys said Everest Group also recognised its portfolio of assets and accelerators and its use of advanced AI in marketing-related workflows. According to the company, those elements help clients modernise marketing operations and manage customer experience programmes across larger organisations.

Everest Group said providers that combine strategic guidance, AI-enabled execution, and outcome accountability are best positioned to lead the next phase of market evolution.