Logicalis Australia, a foremost provider of IT solutions and managed services, today announced the appointment of Lara (Vandersluis) Barnett as the company's Head of Marketing. Lara Barnett brings with her over 12 years of experience in the marketing field, having served in senior roles at Equifax, rhipe, and the Cloud Collective (Antares, IComm, and Quorum).
At Logicalis, she is expected to steer customer-centric strategies that emphasise the company's proficiency in managed services and transformative technology solutions. She will play a crucial role in shaping strategic marketing initiatives, enhancing brand visibility, and leading innovative campaigns that align with Logicalis' growth objectives in the Australian market.
Anthony Woodward, CEO of Logicalis Australia, shared his enthusiasm about Barnett's appointment, stating, “Lara’s appointment comes at an exciting time for Logicalis Australia. We continue to engage with Australian technology leaders as they seek to accelerate their digital-first initiatives to drive both efficiency and innovation, with cyber security and sustainability key focus areas to consider." He further adds, "Lara's role will be pivotal in continuing to position Logicalis as the partner of choice, helping organisations build a blueprint for success, so they can deliver sustainable outcomes that matter."
Expressing her delight at the opportunity, Barnett says, “I'm thrilled to join an organisation with strong partner relationships, established through Logicalis Australia’s impressive, tiered partner program." She further expounded on the potential she sees in her new role, stating, "There are immense opportunities to implement partner marketing strategies that will strengthen and invigorate our collaborations, ultimately benefiting our customers. Working with Logicalis allows our customers to partner with a global powerhouse that prioritises sustainability. I am so excited to be a part of this game-changing organisation and bring my background in marketing IT services to take a highly strategic marketing approach that will help us grow with our partners.”
Barnett's appointment underscores Logicalis Australia’s commitment to maintaining its position as a leading IT solutions provider and fostering robust partnerships within the tech industry.