Elie Shuggi has been announced as the company's Chief Product Officer. Shuggi will be responsible for scaling the company's product offerings and supporting the growth of TrafficGuard globally.
The company says he brings with him over 20 years of experience leading global products in major Fortune 500 companies across banking, insurance, and eCommerce.
Shuggi will be in charge of growing TrafficGuard's organisational and product capabilities, including advancing a Self Serve product designed for small and medium enterprises(SME) and a Social product, focussing on the rampant ad fraud problem impacting social platforms such as Instagram, Facebook and Twitter.
Commenting on the appointment, Mat Ratty, CEO of TrafficGuard says, "Ad fraud is in many ways, a pandemic - one that is affecting Companies more than anyone thinks and impacting on traditional metrics which govern spend and investment.
"It is a $127b problem plaguing the advertising industry today and we are at the forefront of disruption and innovation in this space. TrafficGuard is fast becoming the measurement and verification tool of choice for enterprises and SMEs globally. We are in rapid growth mode, and Elie's experience will complement and drive our product ambition forward - especially towards SMEs, who are the hardest hit by bad actors in ad fraud. We are excited to welcome him to the TrafficGuard team and look forward to bolstering our product portfolio and truly helping brands reach their maximum market potential."
Shuggi adds, "The rates of digital ad fraud are alarming and require active management and intervention. TrafficGuard consistently remains one step ahead of the curve in offering businesses protection against bad actors syphoning advertising budgets, saving them significant money and enabling far more accurate metrics.
"I'm thrilled to be a part of this high-performing company and its mission. Helping develop and scale the business's product portfolio is a challenge I'm truly looking forward to tackling, with the added benefit of working alongside a talented, high-calibre team."