itb-au logo
Story image

New East Asia and Pacific vice president named for Avaya

Sami Ammous has been named as the new vice president for Avaya's East Asia and Pacific business, including Australia and New Zealand.

He will be responsible for providing business and technical consulting to C-suite leaders across the region as they drive digital transformation across their businesses.

His new role sees will see Ammous managing Avaya’s operations in Australia and New Zealand (A/NZ), ASEAN, Japan and Korea. Ammous will work closely with Avaya’s regional teams and partners to help customers adapt to today’s challenging economic conditions while helping them provide experiences that matter to their customers and employees.

He will report to Nidal Abou-Ltaif, president at Avaya International.

“The needs of organisations in this region have changed, and it’s imperative for Avaya to get even closer to our customers as they adapt to new challenges,” says Abou-Ltaif. 

“To achieve that, we have aligned our businesses in East Asia and the Pacific under the leadership of Sami, who brings a wealth of experience in leveraging technology to enhance customer and employee experiences," he says.

“Sami’s career in Avaya began in 2006, when he joined the company as part of the Graduate Program. Over the 14 years since, he has filled a variety of senior roles in ASEAN and EMEA. Sami’s experience will play a critical role in expanding existing and driving new business relationships as our customers turn to communications solutions to maintain business continuity in today’s operating climate," Abou-Ltaif explains.

This isn't Ammous' first role with the company. During his time at Avaya, he has held positions spanning account management, technical support and engineering, contact centre sales specialist, and Asia-Pacific engineering leadership. 

These roles have seen him deliver major projects for leading organisations in the banking, telecommunications, and BPO industries, among others. During his time as sales engineer, he was tasked with setting up and leading the first Technology Office for Global Growth Markets, with the aim of accelerating the adoption of new solutions.

Speaking on his new appointment, Ammous says, “No matter their employee and customer experience roadmaps, businesses want to reimagine their operations to accelerate innovation, drive new business outcomes, and mitigate risk. 

"This has received elevated priority as those companies adapt to the new reality resulting from the impact of COVID-19. My immediate focus is to continue the close collaboration we have with businesses as their preferred real-time communications partner, helping them simplify and enrich their efforts," he says.

Download image
Revealed: How to make authentication simple again
It's absolutely necessary for a healthy security landscape, but authentication has become convoluted and bogged-down. Simplify and secure your processes with this tool.More
Story image
Zendesk bolsters senior APAC leadership team
Zendesk’s Asia Pacific team will now be in the hands of new leadership ad regional chief operating officer Wendy Johnstone and APAC senior vice president of sales Gari Johnson join the team.More
Story image
Tech Mahindra and Openet announce partnership to monetise 5G
Tech Mahindra and Openet have entered into a global strategic partnership to better leverage 5G and cloud technologies to accelerate digital transformation for communications service providers (CSPs).More
Story image
Veovo launches solution to empower train operators following COVID-19
Veovo has released its Passenger Density Management solution, designed to assist rail and metro operators to measure, understand and manage crowd density, to support social distancing. More
Story image
Konica Minolta Australia eyes up manufacturing market with new industrial robots
“The MiR 500 and MiR 1000 will have a critical role to play in the manufacturing and logistics organisations of the future and will play an important part in protecting workers and businesses, and helping them de-risk and future-proof their operations."More
Story image
NICE inContact integrates Teams, Dynamics into contact centre suite
Microsoft Teams is now integrated with NICE inContact CXone, which will allow contact centre agents to collaborate with others in order to close a case faster.More