Nexxen & Tubi expand programmatic streaming in Australia
Nexxen has signed a new deal with streaming service Tubi and News Australia that will make Tubi's ad-supported inventory available to Australian advertisers through Nexxen's supply-side platform.
The agreement connects brands with Tubi's streaming audience in Australia. It also extends Nexxen's existing relationship with News Australia, which represents Tubi's local sales.
Tubi offers free, ad-supported video-on-demand. It holds what it describes as the region's largest library of streaming content, with more than 125,000 titles and episodes available in Australia.
The company said Australian viewer hours on Tubi have risen 50% since it moved its sales representation to News Australia. Tubi said this growth covers the period from February to October 2025 and relates to connected TV viewing.
Under the new arrangement, advertisers will be able to access Tubi's inventory programmatically through Nexxen's supply-side platform. Nexxen operates advertising technology that connects publishers with buyers across digital and advanced TV environments.
The integration brings Tubi's ad-supported video inventory into Nexxen's programmatic pipes. It gives buyers a single route into Tubi alongside other connected TV and digital media.
Tubi said its audience spans a broad range of interests and demographics. Its catalogue includes blockbuster films, Hollywood classics, Tubi Originals and creator-led content.
Advertisers that already use Nexxen will now be able to include Tubi within broader cross-screen plans. This includes campaigns that run across linear broadcast, connected TV and digital video.
For brands, Tubi positions its audience as incremental reach on top of broadcast television. The company said its viewers show high engagement across its free streaming environment.
The partners said the collaboration supports more data-led planning and measurement across screens. Nexxen operates a data platform and tools for activation and reporting across its demand- and supply-side systems.
Adam Hunt, VP Business Development and Partnerships, JAPAC at Nexxen, said the move expands the group's streaming footprint in the region.
"We're excited to work with Tubi to expand our streaming offering for advertisers," said Adam Hunt, VP Business Development and Partnerships, JAPAC, Nexxen.
Hunt said Tubi's model aligns with current audience behaviour across connected TV and free streaming.
"Tubi brings scale, engagement and an ad-supported experience built for today's streaming habits. Combined with Nexxen's unique data, activation and measurement capabilities, this gives brands more data-driven and effective ways to reach audiences across streaming, while strengthening the impact of their existing broadcast and cross-screen strategies," said Hunt.
News Australia manages Tubi's Australian ad sales and streaming strategy. It has been building the service's local proposition around premium studio content and a light ad load.
"Tubi continues to redefine what free streaming platforms can offer viewers and advertisers alike," said Dianna Molinaro, Head of Streaming and Digital Strategy, News Australia. "With the lightest ad load in the region across premium studio content, working with Nexxen allows us to expand access to our inventory programmatically to deliver advertisers greater addressability, transparency and measurement across Connected TV."
The collaboration will deepen Nexxen's ties with News Australia beyond Tubi. The companies said they are exploring broader use of data and cross-screen metrics for campaigns that run across multiple formats and devices.
Nexxen is headquartered in Israel and runs offices across the United States, Canada, Europe and Asia-Pacific. It lists on Nasdaq under the ticker NEXN.
Tubi operates as part of Tubi Media Group, a division of Fox Corporation that oversees the group's digital businesses. It reports more than 100 million monthly active users globally and positions its service as free and accessible.
Nexxen and News Australia plan further work on transparent and measurable outcomes for advertisers across all screens as streaming audiences expand in Australia.