Return Path has announced the launch of its Return Path Data Cloud in Australia.
It is the next generation of the data solutions provider's proprietary email data platform and data service capabilities.
The Return Path Data Cloud enables Australian marketers and security professionals to access a comprehensive source of data from the email ecosystem consisting of inputs from more than 70 mailbox and security providers, representing 2.5 billion email accounts, the company explains.
It also provides in-depth behavioural insights directly from the inboxes of more than 80,000 Australian consumers.
The Return Path Data Cloud collects, processes, and analyses data from across the email ecosystem and then makes that data available via Software as a Service applications or new Data as a Service offerings.
By making data available directly from the Data Cloud, Return Path allows clients and partners flexibility in how they consume their information, and delivers unique insights into email performance, brand protection, and consumer buying patterns in near real time.
“Data is the key to connecting with customers, building trusted relationships, and standing out in a competitive marketplace,” says Theo Noel, regional director Australia/New Zealand, Return Path.
“As a pioneer in the development of data solutions, The Return Path Data Cloud brings together, analyses, and provides data to help companies make smarter decisions and improve their businesses.
“For our clients and strategic partners this launch extends their ability to license and analyse rich data beyond Return Path's existing applications, enabling better integration with proprietary systems and ultimately stronger, more secure connections with their audiences,” he explains.
In an average day, the Return Path Data Cloud tracks at least five billion email deliveries and four million email complaints, reports on more than 1one billion DMARC “auth” messages, redacts 60 million individual emails, and parses one million email receipts from online and offline purchases.
By making all of this information available as a data service to clients and partners, Return Path powers better marketing results, stronger security, deeper customer insight, and faster, smarter business decisions.
“Marketers now have an unprecedented opportunity to engage customers at every step of their journey,” adds Bryan Wade, chief product officer, Salesforce Marketing Cloud.
“Return Path's technology uncovers business-critical challenges and opportunities, and the Return Path Data Cloud combined with the Salesforce Marketing Cloud can make it easy for marketers to analyse and respond to new information with fast, confident decisions.