Studio LDN has been appointed by three healthcare companies, including Medcast and Hola Health, expanding the Sydney agency's work in healthcare branding, customer experience and digital projects.
For Medcast, the agency will refresh the master brand to position it more clearly around modern, technology-led clinical education. The brief also includes brand strategy and identity for Medcast and MedLuma, user experience and product design for MedLuma, and the design and build of a new Medcast website.
MedLuma is central to the assignment. Studio LDN is working across three phases to shape the product's end-to-end customer experience, focusing on how clinicians engage with AI-based learning at the point of care.
At Hola Health, Studio LDN has been appointed to reposition the 24/7 digital healthcare platform and redefine its brand in the telehealth market. The remit also includes a new digital platform designed to improve conversion.
A third appointment comes from a global medical device company, which has engaged Studio LDN for customer research. That brief focuses on social listening to inform social strategy and explore new creative approaches.
The three accounts add to a client list that includes Mastercard, University of Sydney, Sydney Royal Easter Show, QBE Insurance and Flexiroam. The agency secured the new healthcare work without competitive pitches.
Medcast brief
Medcast operates in health professional education, and the assignment spans both brand and product work. The MedLuma project combines design and customer journey planning with the use of artificial intelligence in learning tools for clinicians.
Studio LDN plans to draw on LDN AI Lab, its internal experimental AI unit, for the MedLuma launch. The division tests tools for customer research, user experience, conversion rate optimisation and content creation.
Susann Clifton-Smith, Head of Marketing and Communications at Medcast, outlined the reasons for the appointment.
"There is no shortage of agencies offering the perfect pitch to elevate brand position and refine look and feel. What set Studio LDN apart was not the pitch, but the partnership. From day one, they have been a joy to work with, listening deeply, thinking through solutions with care, and iterating alongside our team at every step to deliver a strong brand proposition and customer experience," Clifton-Smith said.
Hola health
Hola Health supports more than one million Australians through its on-demand digital healthcare service. The brief reflects the pressure on telehealth providers to stand out in a crowded market while improving the way customers move through digital services.
The agency's role combines brand strategy with platform design, reflecting how marketing and product work are increasingly being commissioned together in healthcare. Rather than separating identity work from the user journey, the appointments place both with one partner.
Sector focus
Healthcare is becoming a more active area for agencies with strengths in digital design, product thinking and customer research. Providers in medical education, telehealth and medical devices share the challenge of building trust while simplifying complex interactions for clinicians and patients.
Founded eight years ago, Studio LDN positions itself around research, user experience, brand and development. The latest wins suggest healthcare clients are looking for partners that can address both brand questions and practical digital execution in the same engagement.
James Sutton, Founder and Director of Studio LDN, said the new work reflected changing expectations from clients in the sector.
"Health brands are operating in one of the most demanding environments imaginable. They need clarity, trust and a digital experience that genuinely supports the business, not just the brand," Sutton said. "What these wins tell us is that clients are looking for more than a design agency. They want a partner who understands the sector, can think strategically about the product and brand challenge, and has the capability to help bring new ideas to life."
He continued, "LDN AI Lab is where we test, build and learn. It gives us a practical edge when clients ask how AI can improve research, UX, CRO and content, and that thinking was a clear part of the appeal in projects such as Medcast's MedLuma. We're seeing more brands look for partners who are not just following the conversation around AI, but actively experimenting with what it can do for real customers and real business outcomes."