Vistar Academy launches creative certification for DOOH sector

Vistar Media has launched its latest Vistar Academy certification programme, titled 'Accelerate: Strategic Creative in Digital Out-of-Home (DOOH)', as part of efforts to enhance creative capability within the digital out-of-home advertising sector.

DOOH strategy focus

The new certification is aimed at brand marketers, media planners, and creative teams who wish to strengthen their approach to DOOH.

The course covers the development of compelling visuals and the application of data to improve relevance. It also addresses methods to assess creative performance to ensure campaigns achieve their intended results.

Course content

The programme delivers a series of concise lessons covering key topics. These include creative strategies for DOOH, guidance on static, motion, 3D, and dynamic creative assets, and case studies from Vistar's Creative Studio. Lessons also detail how to use real-time data to enhance campaign relevance and how to define and track creative key performance indicators.

Market demand

Vistar Media's decision to develop this certification follows an expansion into the Asia-Pacific region, mirroring growing interest and uptake of educational content in the sector.

The company reported strong engagement from marketing professionals in APAC since it began offering Vistar Academy programmes in the region. The new course is available to professionals across the US, Canada, EMEA, and APAC, and is provided at no cost.

Participants receive formal certification recognising their expertise in creative strategy for digital out-of-home campaigns.

Creativity and data

"At Vistar, we know that strong creative is the spark that drives engagement. This certification brings together design, data and strategy to help teams make out-of-home creatives that persuade and captivate. It's about helping marketers and creatives design with purpose and deliver with impact," said Leslie Lee, SVP of Marketing, Vistar Media.

Regional insights

"It's been just over a year since we expanded Vistar Academy into APAC and the demand for our programs has been exceptional. With the new certification, local marketers gain insight into what drives strategic creativity, helping them elevate campaigns and push the boundaries of what's possible with digital out-of-home," said Ben Baker, Managing Director, APAC, Vistar Media.