IT Brief Australia - Technology news for CIOs & IT decision-makers

Vistar Media stories

Vistar media kevin headshot

2026 Marketing predictions: Why OOH could take centre stage

Wed, 17th Dec 2025
#
cx
#
martech
#
cdp
Out-of-home ads are set to shift from media-plan afterthought to data-fuelled, programmatic powerhouse at the heart of 2026 marketing.
Ben baker

Programmatic digital OOH set to reshape media plans

Thu, 11th Dec 2025
#
digital signage
#
cx
#
martech
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Creative professional analyzing digital billboards dynamic advertising

Vistar Media launches free global DOOH creative certification

Fri, 5th Dec 2025
#
digital signage
#
martech
#
marketing
Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.
Digital billboard vibrant creative visuals busy city street urban advertising

Vistar Academy launches creative certification for DOOH sector

Thu, 20th Nov 2025
#
martech
#
adtech
#
vistar media
Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.
Ps   sean cheyney   headshot

QSIC appoints Sean Cheyney to drive global retail media growth

Tue, 16th Sep 2025
#
ai
#
evp
#
retail media
QSIC appoints Sean Cheyney as EVP to boost global retail media growth, leveraging AI and data to enhance in-store audio and partnerships worldwide.
Techday f a8a7b1264f6ad96f380d

Vistar & Spotzi team up to streamline cross-border OOH ads

Wed, 21st May 2025
#
martech
#
cdp
#
adtech
Vistar Media partners with Spotzi to offer a unified platform for global out-of-home ad campaigns, streamlining audience targeting across multiple markets.
Techday f 37cfcd6e921517512f26

Vistar Media brings Adstruc OOH planning software to ANZ

Thu, 1st May 2025
#
modernisation
#
vistar media
#
kaimera
Vistar Media launches Adstruc in Australia and New Zealand, streamlining out-of-home ad planning and saving agencies over 30% of weekly time.
Techday 246ec879fdb8a5fb1f7b

Vistar Media sees notable growth in Asia-Pacific in 2024

Thu, 12th Dec 2024
#
ecm
#
martech
#
cms
Vistar Media marks significant growth in the Asia-Pacific region, expanding its team by 50% and establishing new offices in Melbourne and Thailand.
Josh forsyth

Zitcha names Josh Forsyth as APAC sales lead amid expansion

Mon, 20th May 2024
#
digital signage
#
martech
#
yahoo
Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.
Img 66kw2yojkyjnslretvok5bbz

Mad Mex boosts sales with pioneering real-time data campaign

Tue, 16th Jan 2024
#
sales
#
mad mex
#
vistar media
Mad Mex's first-of-its-kind campaign, facilitated by Vistar Media and Hearts and Science in Australia and New Zealand, used near real-time store data to effectively boost footfall and sales.
Fallback

Vistar Media Announces Three Senior Promotions in APAC

Mon, 11th Sep 2023
#
partner programmes
#
business strategy
#
expansion
Vistar Media announces senior promotions in APAC, highlighting Rebecca Pirrie's leadership as Group Sales Manager.