IT Brief Australia - Technology news for CIOs & IT decision-makers

Adobe Firefly stories - Page 2

Techday f c3abdf41a06c92a69733

Adobe & NFL expand partnership to boost fan engagement with AI

Wed, 30th Apr 2025
#
adobe firefly
Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.
Techday f 0bc56790f3048fee9e6e

Adobe Express adds AI video tools for easy content creation

Fri, 25th Apr 2025
#
adobe firefly
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Techday dff6b0baf935c1e87316

Code & Theory launches Enterprise Experience practice

Fri, 21st Mar 2025
#
adobe firefly
Code & Theory has launched its Enterprise Experience Transformation practice to enhance business content supply chains through AI integration, led by Cory Haldeman.
Techday f ae0a4593beee7ce5acb4

Adobe unveils AI innovations for personalised customer journeys

Wed, 19th Mar 2025
#
adobe firefly
At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.
Techday f 557892b4a42372a7336f

Adobe Summit 2025: AI-powered upgrades steal the show in Vegas

Wed, 19th Mar 2025
#
adobe firefly
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.
Techday f 8efa3395d0b9b48ce354

Publicis & Adobe expand partnership with AI integration

Wed, 19th Mar 2025
#
adobe firefly
Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.
Techday f f4b31bf224556a37811c

Adobe launches AI-driven updates for personalised CXO

Wed, 19th Mar 2025
#
adobe firefly
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Techday f7d86d0b28f4f2c7aedd

Adobe & Estée Lauder partner on GenAI projects

Fri, 14th Mar 2025
#
adobe firefly
Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
Media 16743168245cbcb2bf74b8ce00ad281445b93cf24

Tapestry utilises Adobe AI for digital twin design boost

Mon, 20th Jan 2025
#
adobe firefly
Tapestry is harnessing Adobe Firefly's AI to innovate product design, creating detailed digital twins that streamline marketing and consumer feedback processes.
Techday 12f6bf3e3a91016be512

Adobe Express becomes default editor in Box platform

Wed, 11th Dec 2024
#
adobe firefly
Box and Adobe have partnered to integrate Adobe Express as the default image editor within Box, enhancing digital media management for enterprises.
Khan

Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy

Fri, 18th Oct 2024
#
adobe firefly
AirAsia's CEO Rudy Khaw highlights how Adobe tools are revolutionising creativity and efficiency, reshaping the airline's branding and operations.
Techday 7664a590afa9dd5c7810

Adobe unveils new GPU-powered tools with NVIDIA RTX GPUs

Thu, 17th Oct 2024
#
adobe firefly
Adobe has launched new GPU-powered tools for video and 3D content creators, leveraging NVIDIA's RTX GPUs to enhance creative workflows and efficiency.
R6k89866

AI takes center stage in Adobe's new GenStudio tool

Wed, 16th Oct 2024
#
adobe firefly
Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.
R5c 1063

Revealed: Adobe's groundbreaking updates for Photoshop, Illustrator

Wed, 16th Oct 2024
#
adobe firefly
Adobe unveils transformative updates to Photoshop and Illustrator, enhancing creative workflows for professionals in various industries with advanced tools and features.
Techday 1050423ec6eaac322afd

Adobe unveils tools for AI-driven content in Experience Cloud

Tue, 17th Sep 2024
#
adobe firefly
Adobe unveils new AI-driven tools in Experience Cloud, aiming to personalise and optimise marketing content for brands through real-time insights and experimentation.
Techday 29d5ba644c4d82620642

Adobe Express simplifies content creation for SMBs & non-profits

Fri, 13th Sep 2024
#
adobe firefly
Adobe Express has unveiled updates to ease content creation for solopreneurs and SMBs, enhancing workflows without extra AI costs.
Techday 96a918658de476f0e8e6

Adobe launches AI-powered Journey Optimizer for B2B marketing

Thu, 8th Aug 2024
#
adobe firefly
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
Techday 016c188e7b6f48d8e3c1

Studio Rx boosts production with Adobe Firefly custom AI models

Thu, 1st Aug 2024
#
adobe firefly
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
Techday 6bd4ea0ae330089e62bf

Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs

Tue, 18th Jun 2024
#
adobe firefly
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
Img cnmniqjy5bto1ui2tipmp8ca

Adobe’s new AI features enhance Lightroom & Adobe Express

Wed, 22nd May 2024
#
adobe firefly
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.