IT Brief Australia logo
Technology news for Australia's largest enterprises

Adobe Symposium news stories

Story image
CRM
Interview: TAL Australia's journey to successful CRM
At Adobe Symposium last week, Techday chatted to TAL Australia’s head of customer relationship management, Mike Nixon.
Story image
Digital Marketing
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”
Story image
Adobe
Australian brands face boycotts if they don't address diversity in ads
Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.
Story image
Amazon
How brands can use Alexa to build customer engagement
"Don’t try to recreate your app on voice. Ask, what can I do better on a voice user interface than an app?”
Story image
Digital Transformation
Govt shift to digital could save Australians up to 14 hours every year
If Australia’s government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
Story image
Cloud
Adobe Symposium unleashes innovations for the customer experience
“Every company must transform and maniacally focus on the customer experience."
Story image
Customer experience
A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
Story image
Innovation
You're invited: Adobe Symposium 2019, Sydney
The event will bring together 4000 business leaders, marketers, IT and digital experts, as well as creative professionals to Sydney’s International Convention Centre in the heart of the city.
Story image
Digital Transformation
Exclusive: Westpac reveals how they embraced digital transformation
"Roles are changing and it’s important for employees to change with them."
Story image
Machine learning
The exponential potential of AI within a business environment
AI could completely change the way businesses approach marketing.
Story image
Digital Transformation
The role of CIO is undergoing a major change
The CIO is now playing a much bigger role in customer experience and engagement.
Story image
Innovation
Immersive storytelling: Adobe’s vision for VR/AR
Before the event, Adobe announced that they would be featuring VR and some of the ways they see it impacting the future.
Story image
Digital Transformation
APAC research: Why it pays to be an experience-driven business
"The age of the experience-driven business is well and truly upon us and it’s encouraging to see brands across APAC investing in experiences."
Story image
Digital Transformation
Datacom wins Adobe award
Adobe has gathered leading experience makers from around the world for Adobe Symposium 2018, which commenced today in Sydney.
Story image
Marketing
Cadence is key to being heard - Fairfax Media CMO
“You’re delivering your message at a time when they’re most likely to be interested in seeing your content - that’s really powerful."
Story image
Cloud
Marketers need to catch up with changes in media consumption trends – Adobe
An Adobe Digital Insights report found that 78% of brands underinvest on smartphone advertising.
Story image
Accenture Interactive
Adobe names BizTech Digital Marketing Partner for the second year in a row
Accenture Interactive was recognised as runner-up this year.
Story image
Customer experience
Adobe Symposium 2017 kicks off at Sydney Opera House
The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.