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Branding Stories - Page 4

Australian Stories

Branding stories

Australian firms value branding but fail to invest with discipline
Customer Experience

Australian firms value branding but fail to invest with discipline

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025
Australian CEOs value branding but lack structured investment
Customer Experience

Australian CEOs value branding but lack structured investment

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

By Shannon Williams • 3 min read • Fri, 14th Nov 2025
Jet Technologies unveils vibrant foil lids for Wicked Sister tie-in
eCommerce

Jet Technologies unveils vibrant foil lids for Wicked Sister tie-in

Jet Technologies created vibrant foil lids for Wicked Sister's limited dessert range, aligning with the Wicked: For Good film's UK cinema launch.

By Melvin Hipolito • 3 min read • Mon, 10th Nov 2025
Customer Science unveils CommScore.AI to enhance brand messaging
Customer Experience

Customer Science unveils CommScore.AI to enhance brand messaging

Customer Science launches CommScore.AI, an AI tool that optimises customer communications to boost brand alignment, efficiency and satisfaction.

By Sean Mitchell • 2 min read • Wed, 29th Oct 2025
Australian SMBs miss growth by skipping branded merchandise
Partner Programmes

Australian SMBs miss growth by skipping branded merchandise

Despite 74% of Australian SMBs recognising branded merchandise boosts credibility, 55% still do not use it to enhance their business image.

By Melania Watson • 4 min read • Mon, 20th Oct 2025

Global Stories

Branding stories

Exclaimer nears USD $100 million ARR with global push
Unified Communications

Exclaimer nears USD $100 million ARR with global push

Email branding specialist Exclaimer nears USD $100 million ARR as new products and hires fuel global expansion across major markets.

By Mark Tarre • 4 min read • Wed, 7th Jan 2026
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Data Protection

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

By Sean Mitchell • 5 min read • Sat, 13th Dec 2025
AARON Awards launched to honour AI-led commercial creativity
Artificial Intelligence

AARON Awards launched to honour AI-led commercial creativity

The AARON Awards have been launched globally to celebrate AI-led creativity in advertising, focusing on solo and small teams advancing commercial campaign innovation.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Brands boost BFCM revenue by 38% with creative ad expansion
Marketing Technologies

Brands boost BFCM revenue by 38% with creative ad expansion

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

By Catherine Knowles • 2 min read • Fri, 5th Dec 2025
Acuity Analytics unveils new brand, expands AI & data services
Data Analytics

Acuity Analytics unveils new brand, expands AI & data services

Acuity Knowledge Partners rebrands as Acuity Analytics, expanding AI and data services to support over 800 clients with advanced tech and human expertise.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Storyblok & OtterlyAI partner to boost AI search visibility
Marketing Technologies

Storyblok & OtterlyAI partner to boost AI search visibility

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

By Catherine Knowles • 3 min read • Tue, 18th Nov 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Customer Experience

Komo launches Engagement OS with AI co-pilot & new loyalty tools

Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.

By Shannon Williams • 4 min read • Thu, 4th Sep 2025
WaveMaker launches TestDrive app to boost MVNO customer trials
Customer Relationship Management

WaveMaker launches TestDrive app to boost MVNO customer trials

WaveMaker launches TestDrive app, enabling MVNOs to offer branded, try-before-you-buy eSIM trials swiftly and without coding via a white-label solution.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025

Stories from Other Regions

Branding stories

Affinity surpasses one million sign-ups as software goes free
Branding

Affinity surpasses one million sign-ups as software goes free

Affinity, Canva's professional design suite, hit over one million sign-ups in a week after making its software free globally.

By Kaleah Salmon • 3 min read • Wed, 12th Nov 2025
Tall launches AI Virtual Studio to revolutionise brand visuals
Data Analytics

Tall launches AI Virtual Studio to revolutionise brand visuals

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025