Creative Technologies stories - Page 3
Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
Global handheld smart camera shipments jump 83% in 2025
Last month
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drones
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pc market
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dji
IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
Dreame teams up with Sydney Swans in Australia push
Last month
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smart home
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partner programmes
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afl
Dreame deepens its Australian push with Sydney Swans deal as the consumer tech brand seeks wider reach beyond home cleaning products.
Meliora buys Backchat Media to expand into New Zealand
Last month
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saas
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digital transformation
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partner programmes
Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.
Construction claims are shaped before disputes begin
Last month
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devops
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digital transformation
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apm
Construction claims are often won or lost on everyday site records, yet most digital tools still prioritise delivery over evidential strength.
WordPress.com adds AI write tools for site control
Last month
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digital transformation
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ecm
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martech
WordPress.com now lets AI agents draft, edit and publish content directly to sites via conversation, expanding beyond read-only integrations.
Prophet bolsters Australian team with two key hires
Last month
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digital transformation
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cx
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martech
Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.
Adapting to change: How SEO specialists can leverage Google's generative AI update
Last month
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digital transformation
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martech
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genai
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
Arduino, Qualcomm launch Hackster contest for UNO Q
Last month
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gaming
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robots
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iot security
Arduino and Qualcomm launch a global Hackster contest around the new AI-focused UNO Q board, giving away 300 units to developers.
Adobe adds custom models to Firefly in public beta
Last month
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saas
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martech
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physical security
Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.
Game review: Resident Evil Requiem (PC)
Last month
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gaming
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digital entertainment
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survival-horror
Resident Evil Requiem expertly fuses classic survival horror with modern action flourishes, delivering a gripping, gore-soaked return to form.
The pros and cons of AI in content generation: all you need to know
Last month
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digital transformation
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martech
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personalisation
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
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Launchd buys WeAreTENZING to boost ANZ creator reach
Last month
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martech
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marketing
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social media
Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
iHeartMedia & Global Gaming League forge audio pact
Last month
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gaming
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digital entertainment
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ar, vr & metaverse
iHeartMedia signs Global Gaming League audio deal to launch culture-driven gaming podcasts across its US broadcast and streaming network.
Dell debuts Premium 14 & 16 laptops with Intel AI chips
Last month
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power / energy
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clean technologies
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agentic ai
Dell debuts 14in and 16in Premium laptops with OLED screens, Intel Core Ultra chips and RTX graphics, targeting power users and creators.
Adobe & Nvidia deepen AI pact for creative workflows
Last month
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Dentsu ANZ appoints Danica Bellchambers to lead AI
Last month
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data analytics
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digital transformation
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cx
Dentsu ANZ names Danica Bellchambers Chief Data & Technology Officer to unify data, tech and AI across media, creative and CX teams.
Apple unveils AirPods Max 2 with H2 chip & new audio tech
Last month
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wearables
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digital entertainment
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ai
Apple unveils AirPods Max 2 with H2 chip, improved noise cancellation, creative tools and Live Translation, starting at AUD $999 in Australia.
Adobe chief Shantanu Narayen to step down amid AI shift
Last month
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saas
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digital transformation
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martech
Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.