Customer engagement stories - Page 11

Yamaha has chosen Informatica's Master Data Management to unify data from over 200 systems, aiming for enhanced insights and improved customer engagement.

Aampe has secured USD $18 million in Series A funding to enhance its AI agents that personalise consumer app experiences worldwide.

Mapp has appointed James Brooke as its new Chief Executive Officer, marking a pivotal moment for the company as it aims to enhance growth and AI-driven innovation.

As 71% of consumers now demand personalised interactions, brands must embrace AI to enhance customer service and foster deeper connections.

Amperity has launched its AI-driven Customer Data Cloud to enhance customer data management, aiming to transform vast data volumes into valuable business insights.

ResetData has strengthened its leadership team with four new appointments in Sydney and Melbourne to advance its national rollout of CBD AI factory data centres.

Intelliworx has outlined its 2025 IT predictions, highlighting the crucial role of managed service providers in advancing cybersecurity and digital transformation in Australia.

Generative AI is set to transform industries by 2025, moving from buzz to essential applications in customer engagement, healthcare, and decision-making.

Linnworks has integrated with Wowcher, enabling ecommerce retailers to seamlessly manage sales, inventory, and orders within the Linnworks platform.

Will Kirk has teamed up with BT to promote tech adoption among UK heritage businesses, as research reveals two-thirds value technology for tradition.

Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.

As the festive season approaches, retailers must adapt to financial pressures by leveraging digital loyalty solutions to attract and retain value-seeking customers.

Fastter has partnered with Gratifii to launch 'Member's Mobile' plans, aimed at delivering savings to 23 million users across Australia.

A mere 10% of businesses in key Asian markets are ready to adopt experience-orchestrated models, highlighting significant data management challenges.

Appian announced its 2024 Asia-Pacific and Japan Partner Awards, celebrating partners for their notable customer engagement and innovation across the region.

As AI's influence on marketing and customer experience intensifies, experts from Klaviyo, Jitterbit, and Canva share varied insights on its future impact.

As Black Friday looms, retailers face the dual challenge of IT resilience and consumer trust in AI, with only 10% of UK shoppers keen to use AI tools.

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.

Microsoft has launched a new Innovation Hub in North Sydney to aid Australian firms in leveraging AI and other technologies for competitive advantage.