IT Brief Australia - Technology news for CIOs & IT decision-makers
Australia

Customer Loyalty Stories - Page 2

Australian Stories

Customer Loyalty stories

Australians research more before buying as costs bite
Data Privacy

Australians research more before buying as costs bite

Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.

By Mark Tarre • 5 min read • This month
Zoho doubles Adelaide headcount as growth shifts regional
Software-as-a-Service

Zoho doubles Adelaide headcount as growth shifts regional

Adelaide is now the centre of Zoho's Australian operations, after the software group doubled local staff as revenue and customers climbed.

By Sean Mitchell • 4 min read • This month
Webull Australia links trading & funding to Qantas points
Fintech

Webull Australia links trading & funding to Qantas points

Clients can now earn airline rewards for topping up accounts and trading, as Webull Australia links its platform to Qantas Frequent Flyer.

By Sean Mitchell • 4 min read • This month
Australian brands urged to rethink loyalty schemes
Customer Relationship Management

Australian brands urged to rethink loyalty schemes

Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.

By Karen Joy Bacudo • 4 min read • Last month
Guzman y Gomez launches Apple CarPlay ordering in Australia
Robotics

Guzman y Gomez launches Apple CarPlay ordering in Australia

It could speed repeat purchases for drivers by letting them order, pay and earn loyalty points without touching a phone.

By Sean Mitchell • 4 min read • Last month

Global Stories

Customer Loyalty stories

Pay.com.au adopts Zendesk AI ahead of US expansion
Software-as-a-Service

Pay.com.au adopts Zendesk AI ahead of US expansion

Centralising support has cut costs and handling times as the fintech gears up for its first US office in a $35 trillion market.

By Karen Joy Bacudo • 3 min read • Last month
Disabled shoppers face barriers despite new EU law
Digital Transformation

Disabled shoppers face barriers despite new EU law

Retailers risk losing disabled customers as 87% still cannot complete a typical shopping journey independently, a report finds.

By Sofiah Nichole Salivio • 5 min read • Last month
Call of Duty & Battlefield fans show critical loyalty
Gaming

Call of Duty & Battlefield fans show critical loyalty

Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.

By Sofiah Nichole Salivio • 4 min read • Last month
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last month
Australia & New Zealand small firms lift marketing spend
Data Protection

Australia & New Zealand small firms lift marketing spend

Despite inflation and interest-rate pressure, most small firms are boosting marketing and AI use to win customers and protect revenue.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Stories from Other Regions

Customer Loyalty stories

UK retailers say loyalty systems lack AI readiness
Customer Relationship Management

UK retailers say loyalty systems lack AI readiness

Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.

By Sean Mitchell • 4 min read • This month
India leads on tech optimism, Assurant report finds
Digital Transformation

India leads on tech optimism, Assurant report finds

Trust in AI and connected devices is helping lift device sales, while service gaps are pushing Indian buyers towards protection plans.

By Joseph Gabriel Lagonsin • 4 min read • This month
Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Last month
UK shoppers say Prime Day traps retailers in discount cycle
Marketing Technologies

UK shoppers say Prime Day traps retailers in discount cycle

More than half of UK shoppers say major sales events are pushing retailers into a race to the bottom, according to invent.ai research.

By Karen Joy Bacudo • 4 min read • Last month
AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • Last month
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Last month
Ellis Brigham cuts order enquiries by 14% with Ingrid
Digital Transformation

Ellis Brigham cuts order enquiries by 14% with Ingrid

The retailer also lifted order volumes by 24% last peak trading period, while fewer customer service queries eased pressure on its teams.

By Karen Joy Bacudo • 3 min read • Last month