IT Brief Australia - Technology news for CIOs & IT decision-makers

Digital Channels stories - Page 4

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Integrate 2024: The number one event for AV innovation and networking

Thu, 8th Aug 2024
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ai
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clean technologies
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sustainability
Sydney gears up for Integrate 2024 from 21-23 August, a landmark event for AV pros to explore top innovations, network, and gain industry insights.
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Campaign management software market to reach $10.2B by 2034

Tue, 23rd Jul 2024
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crm
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data analytics
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digital transformation
The global campaign management software market is set to soar to USD$4.8 billion by 2024 and may reach USD$10.2 billion by 2034, driven by AI and cloud innovations.
Chris shayan

Chris Shayan appointed head of AI at Backbase to lead vision

Wed, 26th Jun 2024
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digital transformation
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cx
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martech
Backbase appoints Chris Shayan as Head of AI to drive innovation in its Engagement Banking Platform, marking a significant step in rearchitecting banking around the customer.
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NICE unveils advanced WFM solutions for digital integration

Fri, 31st May 2024
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uc
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cx
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martech
NICE has launched new workforce management tools aimed at integrating digital front and back-office tasks, enhancing efficiencies and bottom-line results.
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Chris Murphy joins G Squared to head new performance division

Thu, 23rd May 2024
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binge
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digital channels
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job moves
Chris Murphy, former GM of The Hallway, joins digital consultancy G Squared to lead a new performance creative division amid rising demand for effective digital campaigns.
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RingCentral launches AI-powered contact centre RingCX in Australia

Fri, 3rd May 2024
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uc
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martech
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omnichannel
RingCentral's AI-driven contact centre RingCX sees Australian launch, promising tailored solutions across all business sizes, with a focus on enhanced customer service via omnichannel and integrated capabilities.
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Australian firms see customer rates hit by increasing fraud

Thu, 2nd May 2024
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fintech
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ai
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ml
LexisNexis Risk Solutions' study reveals 80% of Australian firms recognise fraud significantly impacting customer conversion rates.
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Yahoo ventures into CTV space with Yahoo Identity Solutions

Thu, 25th Apr 2024
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martech
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omnichannel
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yahoo
Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.
Customer journey

Embracing new tools in CX to revolutionise the digital customer journey

Tue, 6th Feb 2024
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uc
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data analytics
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cx
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
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Data-driven video: A new frontier for ads in APAC

Wed, 31st Jan 2024
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data analytics
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martech
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personalisation
Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.
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Sportradar Introduces FanID for Revolutionary Fan Engagement in Sports

Wed, 17th Jan 2024
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sports
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monetisation
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data collection
Sportradar debuts FanID, an industry-first data clean room marketing solution, to enhance fan engagement amid phase-out of third-party cookies.
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Storyblok survey reveals consumers' festive buying behaviour and trust issues

Wed, 29th Nov 2023
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ecm
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martech
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ai
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Data partners

Kyndryl teams up with Dynatrace to enhance business insights offering

Thu, 2nd Nov 2023
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cx
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martech
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partner programmes
Kyndryl forges global alliance with Dynatrace to amplify its business insights offering, enhancing customers' outcomes.
Outdoor

VIOOH and Yahoo collaborate on benefits of prDOOH in marketing campaigns

Mon, 16th Oct 2023
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martech
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case study
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sales
VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.
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Video: 10 Minute IT Jams - An update from Appdome with Jan Sysmans

Mon, 16th Oct 2023
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endpoint protection
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devops
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apm
Jan Sysmans, who is the Mobile App Security Evangelist at Appdome, joins us today to tell us more about Appdome and the importance of mobile app security.
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Confluent announces expanded partnership with Google Cloud

Thu, 31st Aug 2023
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public cloud
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cx
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martech
The data streaming provider will help more companies build real-time applications faster at lower costs through a deeper partnership with Google Cloud.
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Exabeam partners Chillisoft to tackle cybersecurity challenges

Thu, 3rd Aug 2023
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siem
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it automation
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partner programmes
Cloud-native New-Scale SIEM and advanced threat detection, investigation and response (TDIR) capabilities are available to more ANZ organisations.
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Verint introduces its enterprise experience management solution

Sat, 17th Jun 2023
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data analytics
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cx
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martech
Verint enterprise experience management consolidates customer listening posts and unifies unstructured data across the enterprise.
Fallback

Isentia appoints Raushida Vasaiwala as APAC Sales VP

Thu, 15th Jun 2023
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martech
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isentia
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digital channels
Isentia, provider of media intelligence, has appointed Raushida Vasaiwala as Sales Vice President for APAC to expand its product offering.
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Lendor appoints Jo Olivia Lee as chief operating officer

Fri, 1st Jul 2022
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clean technologies
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capital
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climate change
Jo Olivia Lee appointed as chief operating officer. She will oversee app development and operations for Singapore and Lendor Thailand.