IT Brief Australia - Technology news for CIOs & IT decision-makers

Digital Marketing stories - Page 3

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Why marketers need to activate customer data in real-time
Thu, 18th May 2023
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bi
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big data
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cdp
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
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Mortar AI forms new collaboration to develop SaaS marketing platform
Thu, 11th May 2023
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saas
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cx
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martech
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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branding
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digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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asia pacific
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digital marketing
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
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Security issues drive Aussie companies to adopt new CMS
Thu, 20th Apr 2023
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ecm
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martech
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forrester research
Storyblok, the CMS specialist, has released a report on the state of CMS in Australia, with security issues cited as a common reason for switching systems.
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New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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developers
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digital marketing
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
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Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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partner programmes
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creative technologies
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ai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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creative technologies
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digital marketing
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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creative technologies
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social media listening
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social media
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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bi
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big data
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data analytics
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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bi
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big data
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creative technologies
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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Exclusive: Zoho owes Aussie success to its partner network
Tue, 14th Mar 2023
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ai
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partner programmes
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sales
Zoho launched in Australia in 2019 and has launched numerous new apps, created many new jobs and grown its customer base in the region exponentially.
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Aussie businesses to maximise brand revenue via retail
Mon, 13th Mar 2023
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digital marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Meet the metaverse generation: What consumers want from the metaverse
Fri, 10th Mar 2023
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vr
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metaverse
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digital marketing
APAC's Metaverse Generation, composed of Millennials and Gen Z, have different expectations and desires from the metaverse, according to a new survey by Yahoo.
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4th Utility appoints Top Digital Leader as CEO of Consumer Business Unit
Wed, 8th Mar 2023
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developers
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sales
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digital marketing
The full fibre broadband provider 4th Utility, appoints Steve Wilson, a top digital leader, as CEO of its newly created consumer business unit.
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Wed, 8th Mar 2023
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dei
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iwd
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branding
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
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Megantic mentorship program helps female eCommerce leaders
Tue, 7th Mar 2023
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martech
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dei
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seo
In celebration of International Women's Day, Megantic highlights its success in helping female eCommerce leaders with its program, Megantic Mentors, since 2021.
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LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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microsoft
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ai
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digital marketing
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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bi
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accounting systems
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big data
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Revolutionise your marketing strategy in 2023 with these AI tools
Tue, 28th Feb 2023
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creative technologies
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ai
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workflow solutions
If you're a content creator, a marketer, or a business owner, there are numerous AI tools available that can aid you in your day-to-day work.
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Similarweb announces Digital Marketing Awards winners, including Panasonic
Fri, 24th Feb 2023
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digital marketing
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awards
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similarweb
Five digital marketing innovators win big at the Similarweb Digital Marketing Awards, showcasing their success in driving traffic and achieving business impact.
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Email programs critical for business growth, report finds
Fri, 24th Feb 2023
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digital marketing
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email
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communication
Email marketing crucial for business growth and customer relationships, survey finds. Lack of time and support hinder success. Metrics matter.
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How tech businesses can tell a good brand story
Wed, 15th Feb 2023
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digital marketing
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it industry
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branding
Storytelling can be a powerful tool for tech brands to create meaningful connections and foster loyalty with customers.