Digital Media stories - Page 2

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

Layercake's Streamcake media orchestration platform is now available on Oracle Cloud Infrastructure, targeting broadcast and streaming workflows.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

cside wins three industry awards for pioneering client-side web security as browser-based threats rise, challenging traditional protections and compliance efforts.

Sandisk unveils Creator Series storage, offering mobile and desktop solutions tailored for digital professionals and content creators in Australia.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

RØDE launches the compact RØDECaster Video S for solo creators, combining audio and video production at USD $499, streamlining content creation workflows.

Marketron has cut costs and boosted stability by migrating its cloud infrastructure to 11:11 Systems, avoiding costly hardware maintenance and improving service reliability.

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.