IT Brief Australia - Technology news for CIOs & IT decision-makers

Digital Media stories - Page 3

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Adobe Firefly announces new AI tools for video, audio & images

Wed, 29th Oct 2025
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digital entertainment
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Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
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Wasabi & ScorePlay partner to boost AI for sports media

Thu, 23rd Oct 2025
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storage
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cloud storage
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digital media
Wasabi Technologies and ScorePlay partner to offer AI-powered media management and cloud storage, helping sports organisations control and share content more efficiently.
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Aldi wins top supermarket & brand honours at Real Media Awards

Thu, 16th Oct 2025
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partner programmes
Aldi was crowned Supermarket Retailer and Brand of the Year at the 2025 Real Media Awards for its creative, multi-channel Christmas campaign.
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Cloudinary adds AI people search & analytics to Assets platform

Thu, 9th Oct 2025
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Cloudinary has enhanced its Assets platform with AI people search, improved analytics, and automation to boost digital asset management and workflow efficiency.
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RØDE Creator of the Year Awards return with USD $200,000 prize pool

Fri, 3rd Oct 2025
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youtube
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instagram
RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.
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Cosmo5 launches globally to drive AI-powered brand engagement

Thu, 2nd Oct 2025
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data analytics
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partner programmes
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ai
Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.
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Celonis debuts at No.3 on 2025 Fortune Future 50 for AI focus

Tue, 16th Sep 2025
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data analytics
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fintech
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martech
Munich-based Celonis debuts at No.3 on the 2025 Fortune Future 50 list for pioneering AI-driven process intelligence platforms globally.
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HeterMedia boosts hybrid meetings with Sennheiser tech in Hong Kong

Wed, 10th Sep 2025
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uc
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hybrid & remote work
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video conferencing
HeterMedia has enhanced hybrid meetings at its new Hong Kong office with Sennheiser's TeamConnect Ceiling 2 microphones and TC Bar M conferencing devices for clearer collaboration.
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Melissa Verner Green appointed WSM Sports General Manager

Tue, 9th Sep 2025
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digital media
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meta
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influencer marketing
Melissa Verner Green has been appointed General Manager of WSM Sports to drive growth and athlete partnerships within the Launchd Group's expanding sports division.
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Shoppable TV doubles toy sales as parents embrace seamless buying

Tue, 9th Sep 2025
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martech
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amazon
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digital media
A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.
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Shopfully appoints Blake Wright to boost Australian retail media

Tue, 19th Aug 2025
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martech
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omnichannel
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marketing
Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.
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Merchantwise acquires Jaywing & Frank Digital in record deal

Fri, 15th Aug 2025
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ai
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e-commerce
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marketing
Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.
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JCDecaux unveils digital network at Southern Cross Station

Thu, 14th Aug 2025
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martech
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clean technologies
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sustainability
JCDecaux has launched a renewable-energy-powered digital media network at Melbourne's Southern Cross Station, featuring 3D screens and experiential zones.
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8x8 launches The Power of You campaign to spotlight customers

Fri, 8th Aug 2025
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martech
8x8 launches The Power of You campaign, spotlighting customer achievements and experiences over product features in a human-centred approach.
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In Marketing We Trust unveils new leaders & advisory board

Wed, 6th Aug 2025
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data analytics
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ai
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digital media
In Marketing We Trust announces key leadership promotions and forms its first advisory board to accelerate global growth and enhance client services.
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Acast & Magnite team up to streamline global podcast ads

Thu, 31st Jul 2025
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martech
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marketing
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digital media
Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.
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Australians struggle with tax filing as AI tools offer new hope

Wed, 23rd Jul 2025
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martech
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data privacy
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ai
New Adobe research reveals most Australians find tax filing tough, but growing use of AI tools like Acrobat AI Assistant offers fresh hope and support.
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Sage appoints Damon Scarr to lead APAC expansion & drive growth

Tue, 15th Jul 2025
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fintech
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partner programmes
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supply chain
Sage appoints Damon Scarr as General Manager for Asia Pacific to drive growth and expand its AI-powered finance solutions across the region.
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Mediaocean promotes Drew Kane, Stephanie Dorman to top roles

Tue, 15th Jul 2025
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cx
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martech
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digital media
Mediaocean has promoted Drew Kane to Chief Product Officer and Stephanie Dorman to Chief Operating Officer as its Prisma platform targets global growth.
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CommBank launches Doubt Never Did campaign to inspire Australians

Wed, 9th Jul 2025
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youtube
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social media
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digital media
CommBank unveils its Doubt Never Did campaign, inspiring Australians to overcome doubt and pursue personal dreams with confidence and support.