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Technology leaders call on equity in the tech sector on International Women's Day 2025
International Women's Day

Technology leaders call on equity in the tech sector on International Women's Day 2025

On International Women's Day 2025, tech leaders urge for gender equity, highlighting the need for systemic change in celebrating women's contributions in the sector.

By Staff Writer • 6 min read • Wed, 5th Mar 2025
Bringing personalized loyalty strategies to life: From promise to reality
Data Analytics

Bringing personalized loyalty strategies to life: From promise to reality

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

By Sarah Jarvis • 5 min read • Wed, 22nd Jan 2025
AI is revolutionising retail loyalty with real-time data
Customer Experience

AI is revolutionising retail loyalty with real-time data

Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.

By Melania Watson • 2 min read • Thu, 28th Nov 2024
Eagle Eye partners with Neophyte.ai for AI retail insights
Data Analytics

Eagle Eye partners with Neophyte.ai for AI retail insights

Eagle Eye has teamed up with Neophyte.ai to revolutionise retail marketing, using real-time data to enhance customer engagement and insights.

By Imee Dequito • 2 min read • Wed, 6th Nov 2024
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
DevOps

Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

By Jack Bolton • 7 min read • Thu, 31st Oct 2024
Are you maximising Customer Lifetime Value (CLV) with your loyalty program?
Data Analytics

Are you maximising Customer Lifetime Value (CLV) with your loyalty program?

In an era dominated by Big Data and AI, businesses are urged to revisit and optimise their loyalty programmes to enhance Customer Lifetime Value and boost growth.

By Jonathan Reeve • 7 min read • Tue, 13th Aug 2024
The Martech Weekly launches TMW 100 Innovation Awards 2024
Marketing Technologies

The Martech Weekly launches TMW 100 Innovation Awards 2024

The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.

By Sean Mitchell • 3 min read • Thu, 8th Aug 2024
Experts weigh in on cookie deprecation and data privacy
Data Privacy

Experts weigh in on cookie deprecation and data privacy

Google's decision to retain third-party cookies surprises experts, sparking debate on privacy, data strategies, and the digital ecosystem's future path.

By Staff Writer • 5 min read • Tue, 30th Jul 2024
Eagle Eye's Jonathan Reeve weighs in on AI Appreciation Day
Marketing Technologies

Eagle Eye's Jonathan Reeve weighs in on AI Appreciation Day

Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.

By Staff Writer • 2 min read • Mon, 15th Jul 2024
How AI will impact customer loyalty programs
Customer Experience

How AI will impact customer loyalty programs

Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.

By Staff Writer • 5 min read • Tue, 28th May 2024
Customer Catalyst launched to help tech marketers with video content
Data Analytics

Customer Catalyst launched to help tech marketers with video content

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

By Imee Dequito • 3 min read • Wed, 22nd May 2024
Artificial Intelligence and the Retail Personalisation Revolution
Customer Experience

Artificial Intelligence and the Retail Personalisation Revolution

AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.

By Jonathan Reeve • 4 min read • Fri, 19th Apr 2024
Loyalty, data and “The Golden Rule” behind customer success
Marketing Technologies

Loyalty, data and “The Golden Rule” behind customer success

Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.

By Sarah Jarvis • 6 min read • Thu, 4th Apr 2024
Gallagher Security enhances SMB system with new features
Small Business

Gallagher Security enhances SMB system with new features

Gallagher Security enhances SMB cloud-based system with Video Linking and Panic Notifications features, increasing adaptability and control for businesses globally.

By Catherine Knowles • 3 min read • Fri, 22nd Mar 2024
IWD 2024: Take the fear factor out and ask for support
Artificial Intelligence

IWD 2024: Take the fear factor out and ask for support

Female leaders break barriers and redefine tech sector - experts from Eagle Eye emphasise diversity and female empowerment in the workplace for progress acceleration.

By Sarah Jarvis and Kate Ratcliffe • 5 min read • Fri, 8th Mar 2024
How Innovative Loyalty Programs Boost Customer Retention
Customer Experience

How Innovative Loyalty Programs Boost Customer Retention

Retail subscriptions have proven to be key in fostering enduring brand loyalty and customer retention, responding to changing consumer behaviours and economic shifts.

By Jonathan Reeve • 13 min read • Mon, 19th Feb 2024
Revolutionising the Future of Loyalty: Insights from Industry Leaders
Data Analytics

Revolutionising the Future of Loyalty: Insights from Industry Leaders

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

By Sean Mitchell • 3 min read • Mon, 5th Feb 2024

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